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Volume is More Important Than Cup Size

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You've got to love those crazy Asians. Of course, to be fair, when they look at American culture, it's quite likely they think we're just as crazy. But in how many countries is it OK to hold a contest to determine which girl is the best "bagel face?"

In Korea, a girl who is a bagel face is described as having the best combination of baby face and hot body. And actress Shin Se Kyung, with her "innocent" yet "curvy in all the right places" figure has scored the top spot.

Currently, Shin Se Kyung can be seen in a series of commercials and print ads for lingerie brand Vivien. And the commercials, which broke February 21, are just as crazy as the whole bagel face thing.

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by Steve Hall    Feb-25-11    
Topic: Commercials, Racy, Strange



American Apparel's Use of Nudity Makes Perfect Sense

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Not the kind of analogy we ever thought we'd make but every day American Apparel is becoming more and more like GoDaddy. And visa versa. Not just in the sense both use sex to sell, rather, they both obsessively push the same boundaries over and over again.

For over half a decade GoDaddy has been mocking America's puritanical views regarding nudity. And American Apparel has been pushing the jail bait button for just as long. But more recently the fashion label has been focusing more on the use of blunt nudity to sell.

The most recent campaign from American Apparel has a model pimping the brand's Nylon Tricot Suspender Swimsuit, a swimsuit barely capable of concealing the upper regions of a woman's body. Which, of course, is why this campaign - full of full on toplessness - makes perfect sense. After all, a woman should know what's she's buying and if the upper part of her suit isn't big enough to cover her breasts she ought to know that going in.

Which, we guess, is to say this campaign from American Apparel is spot on.

by Steve Hall    Feb-24-11    
Topic: Opinion, Racy



Is That Necklace Talking to Me?

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We suppose there's a lot of ways to sell jewelry. Oh wait, there's not. It has to be one of the most boring ad categories ever to have sucked the life out of creativity. But that's not what we're talking about right now. No. We're talking lottery.

Yes, lottery. Lottery with jewelry. And not just any jewelry. Talking jewelry. And not just any talking jewelry. Take a look at this Cactus-created Colorado Lottery Cool Millions ad and ask yourself why you didn't think of it first.

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by Steve Hall    Feb-24-11    
Topic: Commercials, Strange



Kelly Osbourne to Front Madonna's Material Girl Campaign

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Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.

The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.

The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.

by Steve Hall    Feb-24-11    
Topic: Campaigns, Celebrity



Silly, Hipsteresque Kindle Ad Thinks People Read While Running

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Yea, we all do this, right? We grab our Kindle and decided to read a book while running around the city and hanging out with our friends. AdFreak's David Gianatasio aptly describes the people in this ad ad, "refugees from a sitcom so vapid, even Fox wouldn't put it on the air."

And he's right. The over-the-top silliness distracts from the positive attributes of the product. Yea, it's glare-free. Yea, it's light. Yea, it's battery lasts forever. But does anyone want to run out and buy one of these so they can look like the annoying primadonnas in this ad?

We'll stick with our iPad and a glare-reducing screen protector thank you very much. And we simply must disagree with David one point. While the characters in this ad don't hold a candle to the hotness of the bikini-clad woman in the poolside Kindle ad, you've got to admit the woman sitting at the coffee table in this ad is exponentially cute.

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by Steve Hall    Feb-24-11    
Topic: Commercials, Creative Commentary



Dree Hemingway Not Dead, Jennifer Aniston Sells Used Cars

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- Dree Hemingway (yes, Mariel Hemingway's daughter) is out with more work for Argentinean fashion label AY Not Dead. As with her first work for the brand, Dree was photographed by Sebastián Faena.

- The Queen gets her own personalized bedroom design courtesy of IKEA.

- Car dealer gets boatloads of free publicity from Jennifer Anniston who didn't even know she was doing so.

- The Interactive Advertising Bureau announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer. Hmm. The Time gig went by pretty quickly.

by Steve Hall    Feb-22-11    
Topic: Celebrity



Ass Cam Catches People Staring at Ass

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Here's a video that answers the question all women with nice asses ask themselves each day: who is staring at my ass? As part of a promotion to pimp Levi's Curve ID Skinny Jeans, two women, Jessie and Reanin, with a lot of help from BBDO Auckland, strapped a tiny camera to their asses and took a walk. The result is unsurprising because we all know girls with nice asses get started at.

Of course, Levi's is calling this a huge success because...well, because the video has achieved almost 6 million views since it went up February 14. And that means viral success!

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by Steve Hall    Feb-22-11    
Topic: Guerilla, Viral



Kelly Brook is About to Explode and Needs Our Help

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You of course remember the Dutch Axe commercial in which super hot angels fall from the sky to hook up with Axe wearing men, right? Well now there's a follow on to that. It seems on angel has been left behind. One very, very hot and very, very frustrated angel.

Yes. Left behind. Left writhing in a state of perpetual, hyper sexualized ecstasy. Pent up with explosive desire because she hasn't found her match. A match who can offer her much needed release from all her unrealized desire. Desire so powerful it causes her to moan with wanton abandon from the clouds above. Desire which brings her to the edge of nirvana but refuses to deliver. Desire which, if not given the chance to release itself in a flood of orgasmic delight could very well cause the world to end as we know it.

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by Steve Hall    Feb-22-11    
Topic: Celebrity, Racy, Social



Social Media Fail: Homesense Facebook Fans Referred to 800 Number

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When Canadian home apparel retailer HomeSense decided to sell posters depicting images of old Gold Dust ads in which two black children are seen cleaning, a fan posted pictures of them on the Homesense Facebook page. Along with the image, the fan wrote, "I realize that recreating old advertising and media is an art form but this goes far beyond that, in my opinion."

Quite humorously...and idiotically, HomeSense responded with the comment, "Please contact Customer Service at 1-800-646-9466 for more information."

Quite predictably, commenters lambasted the brand for its complete mis-understanding of social media communication. Commenter Elizabeth Laurin Kells wrote, "If you are going to use this site to represent your company you need to do something about issues and not just pass out a standard customer service number."

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by Steve Hall    Feb-21-11    
Topic: Bad, Brands, Social



Coke Takes Happiness Machine on the Road

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First Coke's Happiness Machine was just virtual and existed only within the creativity of the brand's television commercials. Then, it took on physical form as a vending machine that would dispense everything from a simple soda to a ten foot long sub sandwich.

Now, the Coke Happiness Machine has become fully mobile in the form of a truck that dispenses everything from the ubiquitous Coke bottle to soccer balls to t-shirts all the way up to a full sized surf board to residents of Rio De Janeiro.

We like the continued effort which comes courtesy of Definition6.

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by Steve Hall    Feb-21-11    
Topic: Brands, Guerilla, Outdoor



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