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We've seen this cut-through-the-silliness approach to feminine hygiene before but this one's different. It has a cheerleader! Yes, a cheerleader. A cheerleader whose Tampons hold 97 percent more and have German engineered, trickle-proof technology.
This bit of light-hearted silliness comes to us courtesy of Ogilvy New York.
Recording artist Rihanna is featured in a new two minute video which promotes her new line of perfume, Reb / Fleur. The first minute has Rihanna blossoming as if she were a flower. At the one minute mark, the video replays in reverse. What this means we have no idea. Perhaps the perfume only lasts for two minutes? You guess is as good as ours.
Dear Khloe Kardashian,
We're sure you're a wonderful person and all but can you please stop making commercials? They are horrific. And they are destroying what little career you may have. It was bad enough you did that train wreck with Lamar for Unbreakable but this new work you've done or T-Mobile may even be worse.
Yea, yea. We know you can do anything you want because, well, you're a Kardashian. But, please. Save yourself from future embarrassment. It's easy. Just say no. It's not like you need the money or anything. And do you really want to follow in Kim's footsteps?
Leveraging the notion that when people get a new haircut or hairstyle and it looks good people will compliment them on it, Colle+McVoy created a candid camera-ish style campaign. Those who just had their hair cut were outfitted with the Cost Cutters Compliment Cam prior to a meetup with their friend or relative.
The outcome is pretty straightforward. The hair is loved. We just wonder what happened to all the video where the friend or relative exclaimed, "WTF did you do to your hair?"
OK, this borders on gross. But to each their own. To hype Dogbook, a Facebook application with 3.5 million users, Dogbook Founder Geoffrey Roche (of Lowe Roche Toronto) and Tyler Williams of Eye of the Storm Pictures created a video which shares a view factoids.
- 67% of dog owners would rather kiss their dog than their spouse.
- 75% of dog owners say this year their dog is going to be their Valentine.
- 89% of dog owners say their dog loves them more than their spouse.
- 97% of dog owners would rather spend a sunny afternoon in the park with their dog than with Justin Bieber.
Check out all the slurpy love here or below.
We admit we love women in high heels. We love women in high heels and swimwear. And we love women in high heels and swimwear who luxuriate by the pool as if they were at photoshoot.
However, as much as we love this scenario, we're going to go out on a limb and posit most women don't do this. Unless...oh wait...they're a model at a fashion shoot for Nine West.
The Outdoor Media Centre in the U.K has just launched the Outdoor hall of Fame, an organization that will celebrate the best outdoor work from the past five decades. over 300 ads have been shortlisted and inductees will be selected by a panel of industry experts. The shortlist can be viewed here.
Creative has been chosen from each of the five decades from the 60s onwards. Shortlisted ads include Nike's ad featuring Wayne Rooney painted in the St George's flag, 'Hello Boys' from Wonderbra and Landrover's Hippo ad.
The final collection will be unveiled in three weeks
Sometimes a double entendre is so blunt it reaches out, grabs you by the hair, shakes you into submission and forces you to laugh. Other times, such as in this ReThink Canada-created commercial for Mr. Lube, they just slowly reach over, wink, nod and utter, "See? We can be funny without falling into the gutter."
Called Dear John, the spot, as described by the agency is a "classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-guy-is-too-clingy-and-demanding...and too hairy."
Yea, that describes it quite well.
In their continuous search for the plural of Prius, Toyota has turned to James Lipton who, in a new video, interviews William Shakespeare, an octopus, a rapper, and others to get a handle on the proper word for the plural of Prius. Shakespeare think the correct word in Prium but his suggestion falls to the bottom of the list. Here are the current standings:
As Valentine's Day approaches, dating networks are pushing hard to recruit new members. Anastasia International, a large international dating community on the web, has recruited Russian etymologist and renowned web personality Marina Orlova from Hot For Words to study the history of "French Kissing" in a new video for their latest promotional campaign.
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