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Ministry of Paintball, known as the UK's biggest paintball company with over 120 indoor and outdoor paintball locations in the UK and more in Australia has taken a page out of the Sex Sells manual with an ad that places hotness front and center.
With the image of a scantily clad woman wearing a camo print bikini and black leather boots while holding some heavy paintball artillery, the double entendre headline, "It's time to play," cuts to the heart of the matter. It is, indeed, time to play. One way or another. Depending, of course, upon how you choose to interpret the ad. We're hoping the ad's just talking about shooting paintballs.
Alright. Enough of this Super Bowl crap. Let's get back to what's really important in advertising; hot women in shorts skirts who sell liquor on a billboard. Yes. After all, why discuss the insipid idiocy of, say, the Doritos Crash the Super Bowl dreck when you can focus on the ingenuity of high quality creative such as that display on this billboard for Angostura Rum.
The ad, which features a woman in a very short, booty-revealing skirt mocks Scotland's kilt-wearing men with the headline, "In Scotland, men dance in skirts. In Trinidad, men dance with women in skirts."
- While we were all watching the ads during the Super owl, the Lingerie Football League held their Lingerie Bowl in Las Vegas. If you care, the Los Angeles Temptation beat the Philadelphia Passion 36-25.
- Sony Ericsson launched its Xperia Play last night with a commercial in top ten local markets during the Super Bowl.
- Fiat has launched an app that recognizes traffic signs and transforms them into features of the new Punto Evo.
So here's the Chevy commercial the cast of Glee did during its post-Super Bowl broadcast last night. Very much in style with the show's many performances, the commercial was a grand production with the entire cast dressed in white and doing what they do best: singing and dancing.
And in other news, Lea Michelle had all her clothes on for the entire length of the commercial.
We'd like to be able to say there was a standout winner amongst the ads in this year's Super Bowl but we really can't There were several we liked, though, and several we hated. We, like many others, enjoyed Volkswagen's The Force commercial in which a small boy dressed like Darth Vadar attempts to use the force on objects around the home including his father's Passat. Of course, the boy can't make His Force do anything. That is until Dad, unbeknownest to the boy, flips the remote leading to boy to think The Force has finally worked.
We liked the Motorola Xoom commercial which riffed of Apple's 1984. The ad did a nice job poking fun at Apple's minions and their cult-like following. In a way, the little love spark between the man and the women in the ad was more like Motorola's attempt at saying "can't we all just get along" rather than their intentioned notion the Xoom will separate you from the pack. Either way, the commercial was engaging and was a nice attempt to set the Xoom apart from the iPad.
Highlighting everything from the use of sex to sell, the use of celebrities to sell, the number of brands that bothered to create a microsite specific to their Super Bowl ad, the winners of Pepsi's Crash the Super Bowl consumer-generated commercial contest, the amount of money Budweiser has spent on Super Bowl ads in the last ten years, the brand that achieved the most Likes on Facebook, the number of calories one would consume if they ate one of each food item advertised during the game and MVP picks, this mega-infographic from Wpromote, Inc. is quite interesting.
One of CarMax's Super Bowl commercials last night led to a site entitled A Brief History of Bad Customer Service. Beginning with the Romans dropping the thread count of their togas from 500 to 400 to the invention of Bait and Switch to the pioneering of hold music, the site highlights some of the more negative aspects of the customer experience.
Of course the scroll ends with CarMax's revolutionized customer service in 1993. Whatever that is. And for the geeks, CarMax really wants you to know the site was done in css/html5/jquery and not Flash.
And here we go with yet another study concerning the performance of this year's Super Bowl ads. This time it comes from Zeta Interactive. The study scans more than 100 million blogs and online sites and factors in both volume and tone of posts each commercial receives. The study found overall buzz surrounding this year's Super Bowl commercials was significantly more positive than that of last year. Here's a look at differences between last year and this year:
- Leading into last night's game, expectations around the commercials were relatively low, as the tone around Super Bowl ads was 72% positive.
- However, in the 12 hours since the game started, tone around Super Bowl commercials has risen by 11% to 83% positive overall. This is a 14% improvement from last year, when overall buzz around the commercials was just 69% positive.
As long as we all agree the USA Today Super bowl Ad Meter is just a lame creative popularity contest that has absolutely nothing to do with the effectiveness of moving the sales needle, we can move ahead with things here.
The Bud Light commercial in which guys throw a party while dog sitting an the Doritos ad in which the pug run through the doorway have tied for top honors in the poll. Roiunding out the top five are Volkswagen's The Force, Doritos' Housesitter and Pepsi Max's Love Hurts.
You can check out the full list here.
Working with social media monitoring company Radian6, Mullen, again, hosted its Brand Bowl, a Twitter-based conversation with the sole purpose of collecting sentiment about Super Bowl commercials. It's goal is to determine the "most effective brand" to advertise in the game. This year, the top spot goes to Chrysler for its two minute long commercial lauding Detroit and featuring Eminem.
Placing last in the Brand Bowl was Cars.com...which is odd because those spots were actually pretty good. But, as with all these types of surveys, they're just popularity contest. And popularity contests are not a great indicator of of a commercial that moves the sales needle. That kind of analysis come later. For now, all we have are the popularity contests. Next up, the USAToday Super Bowl Ad Meter.
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