Mattress Maker Supports Morning Release

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Mattress maker Sealy celebrates the morning release in After Glow, a Leo Burnett-created spot that ran locally in New York during the Super Bowl. In the ad we see couples flop back post-release as we're told, "It's better on springs." Well, that, of course, is a matter of opinion.

After all, what's wrong with some power in the shower? Or some desktop folly? Or even a frolic in the closet? No, Sealy. It's not always better on springs. But don't worry. We won't hate you for pimping a mattress. Besides, there's nothing wrong with a little horizontal treat beneath the sheet every once in a while.

by Steve Hall    Feb- 8-11   Click to Comment   
Topic: Super Bowl 2011   

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