Military Get Their Own Private Super Bowl Ad
To remind overseas military of their right to vote, the Department of Defense Federal Voting Assistance Program, with help from Mullen, will air a commercial on the American Forces Network during the Super Bowl. As many as one million military will see the ad.
Traditionally, the military, while able to view the Super Bowl, are not able to view the ads the rest of us see during the game. Rather, they are subjected to a bunch of, shall we say, less creative PSAs.
Changing this up a bit, Mullen has come up with a well-produced concept which is very relevant to the military mindset and centers on the Rifleman's Creed. In the ad, we see the assembly of a weapon. A weapon that is a soldier's best friend. But a best friend that is useless without the soldier himself.
But, in this case, it's not the weapon that is the soldier's greatest weapon. Rather, it is her right to vote.