Chicken of the Sea Mermaid Given Life Through Animation

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With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video



Wrangler Gets Weird (Again) With New Interactive Work

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Stink Digital is out with new work from Wrangler and the brand's Bluebell and Wrangler spring/summer 2011 collections. The company created two "interactive experiences."

The first is a puzzle which features film moving both forwards and backwards, separated by a user controlled splitscreen. Shot in Palm Springs' Ace Hotel, it features model Tony Ward in the role of a man haunted by visions of his own ghost as he moves through the hotel. The effect is bolstered by a non-linear soundtrack which develops as the journey progresses, and a hazy ghosting effect, done interactively, which appears whenever the user opens up the split screen.

The second effort, for Wrangler's "Worn Across America", is more straightforward with a collection of film set pieces the user can 'scrub' back and forth to distress the appearance of the films themselves....just like Wrangler jeans are distressed. The work is accompanied by a southern rock soundtrack from Hear No Evil.

by Steve Hall    Mar- 7-11    
Topic: Online



Ogilvy to Visually Report Happenings at SXSW

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Ogilvy has hired a team of artists to take visual notes during SXSW in Austin which begins this Friday. The team, Heather Willems and Nora Herting of ImageThink along with Ryan Robinson, Sunni Brown, Liisa Sorsa and Stephanie von Dressler of Ogilvy's Red Works, will produce visual updates of panels during SXSW Interactive.

The work will be housed on Ogilvy Notes and designed to, as Ogilvy's Jordan Berkowitz says, "benefit for those attending SXSW and those who are unable to be there." Of Ogilvy Notes, Berkowitz said, "Ogilvy Notes is designed to foster community, provide enduring value, and extend the conversations at SXSW beyond the stage."

Ogilvy is also accepting visual notes from conference attendees at wOgilvy Notes or by tagging them #ogilvynotes on Twitter In addition, SXSW attendees can also wake up to daily print editions of Ogilvy Notes. On Sunday, Monday, and Tuesday limited edition prints will be made available at the Day Stage.

by Steve Hall    Mar- 7-11    




Old Spice Guy Travels to Fiji

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As is true with movies, art and any other form of creativity, a classic can never really be re-invented. Oh it's not that they aren't continuously re-invented . It's just that when they are, the results is usually much less than stellar and a sad knock off of the original.

We wouldn't entirely say Wieden + Kennedy's continued work for Old Spice was heading down that path but, really, has any of the agency's work for the brand been as inventive and as inspiring as the original? We think not. But we aren't necessarily complaining either. Why?

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by Steve Hall    Mar- 7-11    
Topic: Brands, Campaigns, Opinion



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Denny's Gets Comedic With Celebrity-Fueled Video Series

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New work from Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts. Hosted by comedy actor David Koechner, the series debuted today and has Bateman and Koechner exchanging some witty banter at a local Denny's.

Future episodes will feature Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and - oh yes - Kristen Bell. The content of each three minute video will center around questions asked by Koechner of the various celebrities with the resulting videos distributed on College Humor, Denny's website, Bateman's DumbDumb, YouTube, Facebook and other platforms.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Celebrity, Online, Video



Old Blender Doesn't Take Kindly to New Skittles Blenders

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Skittles is out with a new installment of its Experience the Rainbow campaign. This outing, equally as weird as earlier efforts, touts a new product, Skittles Blnders. In the ad we see a man saying goodbye to his blender because, well, he doesn't need it any longer because Skittles has already blended his fruit for him.

Unfortunately, the blender doesn't take very kindly to being shoved aside in favor of the shiny new object and decides to wreak havoc on the guys house like some sort of kamikaze suicide pilot.

The effort comes courtesy of TBWA\Chiat\Day in New York

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by Steve Hall    Mar- 7-11    
Topic: Strange



Skype Launches Advertising Program

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Today, Skype announce the launch of an advertising program - it's first ever - which will place ads on the Home tab of Skype for Windows. Groupon, Nokia, Universal and Visa and some of the initial advertisers.

The Home page ad unit will measure 650 X 170 and will expand to 650 X 340. It will also include the ability to embed audio and video. Each ad will contain a Click to Call button and sharing functionality with Facebook and Twitter.

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by Steve Hall    Mar- 7-11    
Topic: Online









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