Gisele Bundchen Fronts H&M, Billboards Hacked, Teen Pop Sucks


- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.

- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.

- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.

- If you really, really want to see what passes as teen pop these days, watch this video.

- Mullen has hired Kristen Cavallo as Chief Strategy Officer.

by Steve Hall    Mar-21-11    
Topic: Campaigns, Celebrity, Outdoor

Vida Guerra Lends Assets to PETA


Continuing its obsession with nudity, PETA is out with yet another video featuring a near nude celebrity talking about how bad it is to eat meat and how we all should Go Veg. This time around, it's the bootylicious Vida Guerra who talks about the health benefits of going vegetarian and why it's cruel to wear fur.

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by Steve Hall    Mar-21-11    
Topic: Cause, Celebrity

Top Two Characteristics of Successful T-Shirt Models


Cracked has put together an insightful analysis of what makes the perfect t-shirt model. While being attractive is important as well as having the ability to act and smirk properly, the top two characteristics of any successful t-shirt model are "two bouncy, juicy, perky" boobs. And the bigger, the better. Well, that is until the model herself thinks they're too big.

So now that you've acquired that important factoid, you can now return to the more mundane aspects of your job: selling shit to people who neither need nor want your product. But if you use a t-shirt model, it'll be fun and, after all, fun is what this business is really about, right?

by Steve Hall    Mar-21-11    
Topic: Specialty

VW Touts BlueMotion With Etch -A-Sketchy Commercial


We have no idea what's being said in the DDB Brussels-created commercial for Volkswagen but we like it. We like it a lot. Perhaps you French speaking readers can translate for us. It is French, right? Anyway, we like the creative concept here. Well, at least we think we do. Who knows what we'd think if we actually understood the commercial.

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by Steve Hall    Mar-21-11    
Topic: Commercials

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Classmates Rebrands As Memory Lane


What with the proliferation of Facebook and the three million other forms of online communication, it's amazing a site like is still in business. Ask yourself; when was the last time you actually visited let alone had a use for it? It seems has asked itself that very question and has decided to travel down the tried and true road to brand salvation: renaming itself.

Yes, will now be known as Memory Lane. Quaint. The brand has launched a new campaign that centers on the premise everyone loves nostalgia. A new :30 will air nationally on network and cable and will be supported by print and online. Hmm, we wonder if they'll have a Facebook page. Oh wait.

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by Steve Hall    Mar-21-11    
Topic: Brands, Campaigns

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