- Here's the second episode of Denny's Always Open from Gotham and DumbDumb. This one stars Sarah Silverman.
- New $7 million campaign says there's much more to do in Vegas than just gamble.
- Zoe Deschanel looks nothing like herself in a new Rimmel London campaign.
- H&M censors Gisele Bundchen for Middle East ad campaign.
So what happens when an ad exec is unhappy with what he sees around him? He gets everyone in his agency to get behind his pet project for pro bono account work. And that's just what Paul Venables, founder of San Francisco's Venables Bell & Partners did when he became upset of the plight of public schools in Marin county California.
Driving around Marin you'd not necessarily realize there were many problems. It's a very upscale and beautiful area but the state has cut $55 million in school aid and things are not going so well on the public school front.
Sorry but we're just not digging this Nestea Wonderful Machine, a retrofitted vending machine that allowed people to remotely remove a bottle from the machine. Apparently, the goal of the campaign was to "reinvent the genre of the claw machine."
Wait, what? The claw machine is a genre? Last we looked, it was just a device at cheesy amusement parks to try and win toys. OK, OK. So they're popular in malls in Israel where the campaign took place but this effort let people grab a bottle of Nestea from the machine over the internet. Which, of course, means they can't even drink the stuff once they've grabbed the bottle.
But we guess it's all OK because somehow winners were chosen and awarded a trip to Sri Lanka. So it's all good, right?
The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.
As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.