If you attended SXSW this year, you know it was very different than prior years. How was it different? Marketers and agencies finally gave the conference credence and attended in droves. BlogAds did a bit of follow up analysis and concluded agency presence at SXSW has increased 1,000 percent.
Of the 100 or so agencies BlogAds found in attendance at SXSW this year, Leo Burnett tops the list with 56 (updated to 65) people at the conference. Rounding out the top 10 are Saatchi, Digitas, JWT, SapientNitro, BBDO, HUGE, Ogilvy, DraftFCB and R/GA.
The list also examines attendance in 2009 and draws comparison. The numbers are stunning. Two years ago, there were literally no agency personnel at the conference. This year, attendance was in the hundreds.
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And so it would seem there's not a single marketing tactic left a brand can use to catch the attention of its target audience. After all, if there were, Calvin Klein wouldn't have to resort to hiding the word "fuck" on their billboard at Houston Lafayette in New York.
Of course, after looking at the board and the stunningly hot Lara Stone whose cleavage is spilling out of her tiny bikini top, fuck is probably an apt summation of what many people would like to do after passing by this board.
But it's all good. We'll give the brand points for consistency. Because when you think about it, the brand really hasn't changed its course much at all since it taunted us teasingly with the 15 year old Brooke Shields back in the day.
If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.
Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.
Get tweeting, people!
Uh, no. Get your mind out of the gutter. Not for that kind of head. No. For Head, the company that makes tennis rackets. Yes, Australian Open winner Novak Djokovic climbed atop the wing of a a bi-plane to play a game of tennis at 150 miles per hour. Why? Well, conceivably to illustrate how amazing a player he is. Because no matter how amazing a tennis racquet Head may make, it's not the racquet that makes this possible. It's the player. Sorry, Adidas.
Anyway, for more Novak Djokovic craziness, see him defy the laws of physics with a perpetual motion tennis machine.Oh and this is pretty funny too.
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The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.
Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."
The group has launched an Adisucks Facebook page and already has 23,227 supporters.
Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?
After five years with GSD&M and a few months - on a project basis - with Kirshenbaum Bond Senecal & Partners, BMW North America has officially launched an agency review or the creative portion of its business.
The review, which will be handled by Roth Observatory International, will seek an agency to help the brand in three areas: national brand creative, regional and dealer creative work and multi-cultural/diversity marketing efforts.
The brand hopes the selected agency can aid with a "significant two-year model offensive."
Of the review, BMW North America VP of Marketing Dan Creed said, "This review is part of the standard long-term strategic planning of our brand. All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review."
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