Three Olives Walk Into A Bar

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A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.

Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."

Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.

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by Steve Hall    Mar-29-11    
Topic: Brands, Campaigns, Commercials



Crispin Porter + Bogusky Delivers Four InstaAds for Kraft

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Yesterday we told you Crispin Porter + Bogusky was converting tweets mentioning Kraft Mac & Cheese into commercials that would air within 24 hours. Currently, there are four commercials on the brand's Facebook page. One of the commercial aired last night during Conan and Lopez Tonight. See them all below.

On the company's Twitter page, the brand is reaching out to more who tweeted about the product notifying them their tweet may become a commercial as well.

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by Steve Hall    Mar-29-11    
Topic: Commercials



Outdoor Campaign Touts Cure for Deficient Popularity Disorder

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Oh we like this one! A new billboard campaign for a drug called Reachemol has launched in several markets across the country. With witty copy like "I was a tool. Now I'm the whole shed," "Three side effects are better than two," and "Since Reachemol, I've had more girlfriends than a pro golfer," Reachemol promises to cure Deficient Popularity Disorder.

Deficient Popularity Disorder? Yea, if that just caused your bullshit alert to explode, you'd be wise to listen to it. You see, though it wouldn't be out of the realm of possibility for a money hungry drug company to invent it, there's no such thing as Deficient Popularity Disorder and there's no such drug as Reachemol. Nope. It's all a stunt from Adams Outdoor which is hyping how a well executed billboard campaign can make your brand "the talk of the town in 30 days or less."

It's been a long time since we've seen a faux campaign like this one. And we miss them. properly executed, they are hilarious and, at the same time, deliver a strong message. Nice job, Adams Outdoor.

by Steve Hall    Mar-29-11    
Topic: Outdoor, Spoofs



Slow Motion the New Flashmob Trend

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When is a slow motion flashmob not a slow motion flashmob? When it's recorded in slowmotion and then played in fast forward on YouTube. Which is just what Samsung did to tout the iPhone look-a-like Galaxy Ace.

In the streets of Jerez, dance troupe Colectivo De Arte were filmed doing various movements...very slowly as onlookers wondered what was going on. WHen the filming is viewed sped up, the end product resembles a stop motion film. Nifty.

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by Steve Hall    Mar-29-11    
Topic: Guerilla



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Beer Brand Leverages Ice Cream Truck Nostalgia

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Here's an interesting take on beer advertising. Back when we were kids, we all got very excited when the ice cream truck came to the neighborhood. As adults, not so much. But what if a beer truck was just as exciting as exciting an an ice cream truck. That's just what Great Divide Brewing - with help from Cultivator Advertising & Design - was going for when it launched new signage for its truck fleet.

The side of the truck reads The Adults Version of the Ice Cream Truck. Witty. We like. Too bad they can't sell the stuff off the back of the truck.

by Steve Hall    Mar-29-11    
Topic: Outdoor



Behind Megan Fox, MTV Does Facebook, Left is Right

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- A behind the scenes look at the recent Megan Fox Emporio Armani shoot. 'Nuff said.

- About.com Advertising blogger Paul Suggett has had it with ads that use actors who pretend to be a brand.

- MTV is doing a behind-the-scenes look at Facebook employees.

- Here's the latest Left Brain Right Brain ad for Mercedes Israel. Shalmor Avnon Amichay/Y&R Interactive Tel Aviv created.

- Galpin Jaguar says, "If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10 days after a new Jaguar test drive at Galpin, they will receive an American Express Gift Card valued at $1,000,"

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by Steve Hall    Mar-29-11    
Topic: Campaigns, Promotions, Social, Trends and Culture



Carlsberg Attempts to Liven Up Reserved Swedes

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On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.

The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.

Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.

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by Steve Hall    Mar-29-11    
Topic: Mobile/Wireless, Promotions, Social



Infographic Explains Demand Media Process

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Ever heard of Demand Media? Apparently, they are an annoying boil on Google's back and the reason the search giant recently altered its algorithms to eliminate content mills that create boatloads of questionable relevant content. In a nutshell, organizations like Demand Media find out what people are searching for and then right articles to match those search queries thereby insuring Demand Media sites glean heavy traffic which can then be monetized through advertising.

Even though Google did make changes to its algorithms, many say it hasn't affected Demand Media at all much to the dismay of those who find the sort of content Demand Media propagates rubbish.

In an attempt to get to the bottom of Demand Media's success, Online MBA created an infographic that illustrates the process Demand Media goes through to create and monetize its content.

by Steve Hall    Mar-29-11    
Topic: Online









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