Boycott of Adidas Called Over Ads on Graffiti Wall

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The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.

Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."

The group has launched an Adisucks Facebook page and already has 23,227 supporters.

Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?

by Steve Hall    Mar-28-11   Click to Comment   
Topic: Cause, Outdoor, Social   

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