If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.
Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.
Get tweeting, people!
Uh, no. Get your mind out of the gutter. Not for that kind of head. No. For Head, the company that makes tennis rackets. Yes, Australian Open winner Novak Djokovic climbed atop the wing of a a bi-plane to play a game of tennis at 150 miles per hour. Why? Well, conceivably to illustrate how amazing a player he is. Because no matter how amazing a tennis racquet Head may make, it's not the racquet that makes this possible. It's the player. Sorry, Adidas.
Anyway, for more Novak Djokovic craziness, see him defy the laws of physics with a perpetual motion tennis machine.Oh and this is pretty funny too.
more »
The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.
Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."
The group has launched an Adisucks Facebook page and already has 23,227 supporters.
Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?
After five years with GSD&M and a few months - on a project basis - with Kirshenbaum Bond Senecal & Partners, BMW North America has officially launched an agency review or the creative portion of its business.
The review, which will be handled by Roth Observatory International, will seek an agency to help the brand in three areas: national brand creative, regional and dealer creative work and multi-cultural/diversity marketing efforts.
The brand hopes the selected agency can aid with a "significant two-year model offensive."
Of the review, BMW North America VP of Marketing Dan Creed said, "This review is part of the standard long-term strategic planning of our brand. All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review."
So here we go again with another brand caught lying. Or so it would seem. Samsung debuted a new video at CTIA Wireless touting its new 10.1" Galaxy Tab. The video includes "true life stories of Galaxy Tab users." But just how true can these stories be if they are delivered by actors. That's what Technologizer's Harry McCracken discovered when he viewed the video and did a little research about the "real" people in the video who shared their "true life stories."
McCracken discovered two of the supposedly real Galaxy Tab users are actors. In the video, Joan Hess is passed off as being a freelance travel writer. In reality, she's a New York-based actress. CEO Joseph Kolinski is actually New York actor Joseph Kolinski. A third character in the video, Karl Shefelman, plays the role of a filmmaker. In real life, Shefelman is, indeed, a filmmaker who - surprise, surprise - has done work for Samsung.
more »
We already know that Wrangler wearers are a bunch of crazed, animalistic lunatics who like to hunt their fellow humans. Now, we're being informed they're also a bunch of deranged pyromaniacs who enjoy lighting themselves on fire and jumping out of windows.
Does the brand seriously think "normal people" are going to identify with this crazed approach to positioning the brand? We think not.
more »
While the agency, Agence H in Paris, would have us believe this concept is based on the domino effect - and it is - we can't help but read a whole lot of Inception into this Citroen commercial. The ad takes a twist on the tried and true (i.e. boring) winding mountain road car commercial concept and injects some dominoes-style special effects.
As the car traverses the winding mountain road, the landscape unfolds in front of it as if the land were a collection of interchangeable dominoes. It's not a bad effect. After all, anything is better that the winding mountain road snooze-fest.
Psyop handled the direction and special effects.
more »
DirecTV is out with another commercial featuring the opulent life of Gregor, the Russian who loves the easy life and the easy life DirecTV provides him. In this new ad, we see Gregor, who, in the midst of a grueling workout, dubs himself, "I am epic win."
And the secret to Gregor's awesome epic winningness? "No pain, no pain."
Gotta love the pet giraffe.
more »
- A group of Toledo Jeep dealers liked Chrysler's Imported from Detroit ad, they made one of their own. Chrysler was not pleased.
- Those hotties from the sky keep falling. This time, the Axe Angels are falling to the floor of London's Victoria Station courtesy of some interesting virtual reality.
- Sixty things your husband could do if he wasn't watching TV.
- Nightclub promotion offers free boob job as prize.
- All the QR code/barcode drama reduced to a simple infographic.
- The shortlist for the Affiliate Marketing Awards is out today.
PETA is catching some heat for a New Yorker-style cartoon ad it ran recently which shows a seal at a bar asking the bartender for "anything but a Canadian Club." The ad, which aims to protest Canada's annual seal hunt, has raised the ire of whiskey maker Canadian Club which sent the cause group a cease and desist letter.
In the letter, Canadian Club VP and General Counsel Kenton Rose wrote, "PETA's malicious publication has caused degradation of Canadian Club's corporate image and the advertisement has and will damage the 'Canadian Club' brand and trademark,"
While PETA General Counsel Jeffrey Kerr claimed the ad was an obvious parody, the cause group agreed to pull the ad and destroy all post card versions of the ad.
In response to Canadian Club's complaint, PETA General Counsel Jeffrey Kerr wrote, "Jim Beam could stand head and shoulders above the rest by saying, 'Let's drink to the end of seal slaughter!'"
|
