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We have no idea what's being said in the DDB Brussels-created commercial for Volkswagen but we like it. We like it a lot. Perhaps you French speaking readers can translate for us. It is French, right? Anyway, we like the creative concept here. Well, at least we think we do. Who knows what we'd think if we actually understood the commercial.
What with the proliferation of Facebook and the three million other forms of online communication, it's amazing a site like Classmates.com is still in business. Ask yourself; when was the last time you actually visited Classmates.com let alone had a use for it? It seems Classmates.com has asked itself that very question and has decided to travel down the tried and true road to brand salvation: renaming itself.
Yes, Classmates.com will now be known as Memory Lane. Quaint. The brand has launched a new campaign that centers on the premise everyone loves nostalgia. A new :30 will air nationally on network and cable and will be supported by print and online. Hmm, we wonder if they'll have a Facebook page. Oh wait.
- Burger King and Crispin Porter + Bogusky have ended their seven year relationship.
- The Chicago Sun Times has let go ad critic Lewis Lazare.
- A sex doll commits suicide in an ad all to promote a dating site.
- Super hottie Tehmeena Afzal is out with another video. This one's for a local car dealer and she's wearing less clothing than she ever has before.
With big names like Katy Perry and David Beckham along with athletes Lionel Messi and Derrick Rose, Adidas is out with a new, two minute long video, part of the brand's All Adidas ad campaign. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign's concept, "brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."
From the two minute video which features a new track from Justice called Civilization, :30's and :60's will be cut to air on television and in cinemas.
Three years after her first work for the brand, Keira Knightly is back with Chanel for another Coco Mademoiselle film in which she dons a beige catsuit and is accompanied by a matching beige motorcycle. We only have a teaser of the film at this point but the full film is scheduled for release Monday, March 21. From the film, a :30 and :60 will be cut for television.
The work is a collaborative effort between Knightley and her Pride & Prejudice director, Joe Wright. Following the television launch, print ads shot by Mario Testino will debut in early April.
For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans. People arrange the cans on the ground in a way that represents the curves in a race track. That arrangement then becomes the shape of the race track in the game.
The work succeeds on two fronts. It offers up a free and customizable mobile game and it gets people to buy Red Bull in order to make the game possible. Fun + Sales = Win.
Mr. Field of Dreams himself, Kevin Costner, is the voice behind new work from Wieden + Kennedy for ESPN touting opening day and the kick off of the 2011 Major League Baseball season. In the ad, everything baseball can be found: painted faces, Presidential ball tosses, gigantic flags, screaming fans, flyovers and, of course, sponsorship messages.
In an effort that both pokes fun at and solicits panel ideas for Internet Week, a video featuring Alex Blagg from A Bajillion Hits and Best Week Ever encourages people to let their mind fill with meaningless buzzwords in hopes some combinations result in workable panel topics for the upcoming conference.
The video is part of this week's kickoff of Make The Stage, an online campaign that allows any individual, company or organization to submit and vote on panel ideas for the main stage at Internet Week New York 2011. Two entrants in six categories will be awarded a one hour slot on the stage, one chosen by the public and the other by a team of experts, which include Blagg, Suroosh Alvi (Vice), Jared Hecht (GroupMe), Soraya Darabi (Foodspotting), Ashley Granata (Fashism), David-Michel Davies (The Webby Awards), Scott Belsky (Behance) among others.
Some of the top panel titles Blagg's exercise comes up with are The Future of DIY Bieber, The Social Media Curation Innovation Revolution and Next Lev Viral Deals 3.0.
In a brilliant, Urgent Genius-created parody about how things have changed over the years at SXSW, we have Hitler, in a scene from some movie we've seen but can't quite place, lamenting the changes SXSW has seen over the years.
Everyone gets trashed in the spoof. Pete Cashmore, Mashable, Foursquare, the iPhone, the TRON Lounge, the Samsung Blogger Lounge, Chevrolet's Tweet House, the Pepsi Max Playground, the iPad2 pop up store, the Sobe Lizard Lounge.
If you were there, you can see the humor in all of this. If you weren't then just witness the changes you've seen in the conferences you have attended over the years. They get bigger, more corporate and brand presence proliferates. But SXSW has the seen the biggest changes in the shortest amount of time. Which is what makes this video so funny.
During SXSW Interactive in Austin, Loopt, a location-based mobile service which launched a rewards program March 1, saw a 33 percent increase in check ins compared to the median over the past three weekends in Austin. For the push notifications, the service saw a 13 percent click-through rate to the fully branded reward page. For a program run specifically for Southwest Airlines, Loopt saw saw 22 percent of people who got the phone notification drop what they were doing to come and get the reward.
With the company's Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby consumers. Reward Alerts help companies offer a "flash" deal that is immediately redeemable in person, instead of a deal that is purchased now, but used at a future date. The new local deal alerts add to Loopt's existing Friend Alerts, which send users a notification when a friend is nearby.
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