People Who Wear Wranglers Have Serious Issues
We already know that Wrangler wearers are a bunch of crazed, animalistic lunatics who like to hunt their fellow humans. Now, we're being informed they're also a bunch of deranged pyromaniacs who enjoy lighting themselves on fire and jumping out of windows.
Does the brand seriously think "normal people" are going to identify with this crazed approach to positioning the brand? We think not.