PETA Clubbed by Canadian Club Over Seal Hunt Parody

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PETA is catching some heat for a New Yorker-style cartoon ad it ran recently which shows a seal at a bar asking the bartender for "anything but a Canadian Club." The ad, which aims to protest Canada's annual seal hunt, has raised the ire of whiskey maker Canadian Club which sent the cause group a cease and desist letter.

In the letter, Canadian Club VP and General Counsel Kenton Rose wrote, "PETA's malicious publication has caused degradation of Canadian Club's corporate image and the advertisement has and will damage the 'Canadian Club' brand and trademark,"

While PETA General Counsel Jeffrey Kerr claimed the ad was an obvious parody, the cause group agreed to pull the ad and destroy all post card versions of the ad.

In response to Canadian Club's complaint, PETA General Counsel Jeffrey Kerr wrote, "Jim Beam could stand head and shoulders above the rest by saying, 'Let's drink to the end of seal slaughter!'"

by Steve Hall    Mar-24-11   Click to Comment   
Topic: Cause   

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