Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.
Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.
That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."
OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.
Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.
So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.
Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.
Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?
You've seen them. Those videos that obsess over the unboxing of products as if they were the second coming of Jesus holding hands with Justin Bieber. In this video from Cool Gear Reviews, the packaging, not the product inside, is drooled over as hilariously soothing music plays.
If you've ever watched unboxing videos, we guarantee you will laugh at this one and, no doubt, agree with the video's conclusion that unboxing videos, as a category, are "exceedingly useless."
In perhaps one of the most boring, oddly crafted, amateurishly created PSAs of all time, the National Sexual Violence Resource Center is out with a :15 which will appear on the CBS Super Screen in New York's Times Square. If you haven't seen it yet, check it out below.
Of the campaign, NSVRC Director Karen Baker said, "Approximately 20 percent of the population will experience some form of sexual violence in their lifetime. These crimes impact children, families, coworkers and communities; and the majority of which - nearly 63 percent - are never reported. With 1.5 million people passing through Times Square each day, this PSA provides a unique opportunity to get them involved in sexual violence prevention."
That is if they don't mistake it for a classroom clock commercial.
The Festival of Media, an event that focuses on media creativity and innovation will take place in Montreux Switzerland May 8-10. Speakers at the conference will include Facebook VP of Global Sales Carolyn Everson, Deutsche Telekom Head of International Media Management Gerhard Louw, MediaCom Worldwide CEO Stephen Allan, Nestle Global Head of Digital & Social Media Pete Blackshaw, Starcom MediaVest Group CEO Laura Desmond and many others which you can check out here.
Of course, none of that really matters right? A conference is a conference, right? But this conference is in Switzerland? Have you ever been to Switzerland? No, didn't think so. Now you have your reason to check this conference out. And no, they didn't pay us to say that. But they did pay us to advertise on the site. Just want to be clear here for all your transparency freaks.