Chase Does Inception's Landscape Roll Up

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This is at least the second homage to Inception we've seen. Citroen did it here. Is the technique the new Matrix camera swing move? Who knows but the landscape roll up maneuver has been spotted quite a bit lately. Here's another rendition of it courtesy of mcgarrybowen and Psyop for JPMorgan Chase.

The works touts the fact the financial institution lent more than $10 billion to small businesses last year along with funding and donations to hospotals and schools. Points for technique. No points for originality.

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by Steve Hall    Apr-12-11    
Topic: Commercials



Human Curling the New Bikini Bowling

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Ha! This is so funny. And so stupid. But those are two qualities that, in our opinion, make for a great ad. And, in case you can't figure it out by the end of this Buzzman-created video when the announcer informs you, yes, this little piece of crazy is, indeed, an ad for BIC razors.

Human curling. Now that's even better than Bikini Bowling.

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by Steve Hall    Apr-12-11    
Topic: Strange



Skinny Models Bashed, GroupMe is Meh,

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- Scottish entrepreneur Michelle Mone has waged war on size zero models by "flying the flag for real women" and choosing models of different shapes and sizes for her new Ultimo ad campaign.

- The story behind GroupMeh.

- Copywriter does penis pushup.

by Steve Hall    Apr-12-11    
Topic: Agencies, Campaigns, Racy, Spoofs



Pretzel Crisps Doubled Facebook Fans in 36 Hours

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As much as we enjoy opining ad naseum about the intangibles of creativity here on Adrants , we also love good clean facts in the form of campaign results so we're happy share this case study from Pretzel Crisps. The brand worked with Buddy Media (yes, they have advertised on this site in the past) on a fan-building Facebook campaign that hinged on product trial through the use of coupons. The details:

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by Steve Hall    Apr-12-11    
Topic: Social



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