You've got to love a company that acknowledges the fact it sucks. Especially in the case of ZipVac when sucking is a very good thing. In a video which illustrates the waterproof protective qualities of its zip lock bags, not to mention takes a riff on Will it Blend, a guy seals up his iPhone and jumps off a cliff into a river.
Of course, they could have simply dunked the bagged iPhone in a sink to make the point but that just wouldn't have been as much fun. Now the only problem with a product like this is that you actually have to have the forethought to use it. Trouble is, most of us don't. Well, at least we don't. Or didn't when we decided to go for a swim in a pool on the coast of Maine last summer only to realize, upon exiting the pool, there was a now useless iPhone in the pocket of out swim shorts.
But hey, if you're smarter than we are - and we're quite certain you are - you might want to run out and grab a few ZipVacs so you don't end up with a waterlogged iPhone like we did. Call this a public service announcement from your friends here at Adrants.
Eschewing the "more is better" approach to razor blade marketing, BIC is out with a commercial that calls bullshit on Gillette's and Schick's apparent fixation with the ever increasing number of blades a razor seemingly must have.
In the ad, we have what can only be described as a Roomba for the Face. A device, which BIC affectionately calls Robo Razor, magically attaches itself to your face, has rotating micro blades and is guaranteed to put an end to the tedium of shaving.
Created by Crispin Porter + Bogusky, the campaign will air through May in Canada
Consumer Reports is out with an ad on Politico that states its opposition to the AT&T T-Mobile merger and why it would be bad for consumers. The copy reads, "To put it lightly, this wireless merger is tipped against you. Higher prices. Fewer choices. Say no to the AT&T T-Mobile merger."
In addition to the ad, Consumer Reports has sent a letter to all the members of congress urging them not to approve the deal.
Focusing on Consumer Reports, findings that T-Mobile has traditionally been a lower cost option than AT&T Consumers Union Policy Counsel Parul P. Desai said, "We are concerned that T-Mobile's departure from the wireless market would eliminate a relatively low-cost carrier as an option that many consumers need access to in order to afford quality wireless service."
The organization has also posted a petition opposing the merger and is asking for signatures.
The Festival of Media Global 2011 is out with its conference agenda and speaker line up. The Festival of Media gathers creative media strategists, new media developers and business leaders in the advertising industry. In a shift from past years, the conference will also bring in visionaries from outside the industry to offer an alternative perspective on the business.
Experts in global film, gaming and music will present thoughts on how to "Harness The Cultural Zeitgeist" while a review of the Japanese mobile market and presentations from early stage businesses will offer attendees insight into "Emerging Opportunities and Future Game-Changers." A panel entitled "New Directions for Marketing" will feature the VP of Global Media Services at Kraft Foods.
We love to praise great advertising but, admittedly, we find far more glee in trashing the crap this industry so often vomits up. Take this ad for Fujitsu which attempts to inform its been the king of the tablet PC since 1989. With bad dialog, poor dubbing and a concept that likens the purchase of a tablet PC to black market human trafficking, this commercial is so bad (good?) it inspired one commenter to write, "I don't just like the Fujitsu tablet... I love it, I want to marry it, to felch it, to reach around it from behind and tug gently on it"
Probably not the fetishistic freak show Fujitsu was going for.
This is just an easy way for us to get back into action here at Adrants after having returned from a whirlwind of merriment, frivolity and, oh, a little work too in San Francisco for ad:tech. If you want to know what all that was about, read this and this and then check out the ad:tech blog for the stuff that actually matters.
Anyway, we're back. And so is Katy Perry. Well, she was never gone but now she's in a new ad campaign for hair product brand ghd. In a set of glam shots, Katy is super stylized and, of course, exponentially Photoshopped. The woman is beautiful enough. Does she really need digital manipulation?
Let's just get this out right up front. We make every effort to help you vicariously party your way through the night at ad:tech by attending all the parties so you don't have to. However, even for this nighttime wanderer, there were far too many parties on Wednesday night at ad:tech for any single human to attend them all. But we did make it to six and we think that's a pretty good effort for one night.
Ready? We kicked the night off with a walk over to Roe Nightclub for the Criteo party. Turns out, Yahoo was having a party there as well but it was starting later. Anyway, Criteo had their party upstairs. We met a few folks from Criteo including the PR folks and the marketing director. All wonderful people. Drinks were free and the snacks were great.