Here we go with yet another YouTube-themed page takeover. This one comes from Buenos Aires agency Woonky for Corona Beer. A link points to what, at first, a video on YouTube. Of course, a quick look at the link tells you right away you're not on YouTube. hen the video ends, the YouTube facade slides away and the viewer is taken to a Carona branded page.
It's not new. It's not innovative. But anytime we can, even for a few seconds, be momentarily whisked away from this freezing cold New York weather, we're all in.
Like a prostitute guaranteeing great service, a new campaign from away-from-home television network GSTV promises offer a five-time makegood versus the typical industry standard one-time makegood for any impressions not delivered. Hmm. Making good five times instead of one. We like.
Continuing down this innuendo-laden road, hyping this "for a good time, call" approach are three print ads, one of which caries the headline, "Growth you can count on." My aren't we milking this for all it's worth. Ooops. Milking. We just dropped innuendo ourselves. Sorry about that.
Leaving that particular innuendo behind, another ad features Miss Michigan USA 2011, Channing Pierce, as a "media mixologist" who creates perfect media mixes. And yet another hypes GSTV's delivery promise comparing at-home TV delivery to a pregnant woman delivering a pineapple to a confused doctor. The tagline reads: "Surprise Delivery? Trust GSTV for a guaranteed, smooth delivery. No recovery needed."
We will give this campaign points for its oddity quotient. A lot of points.
Now this is twisted. And it falls right into that category we've seen so many times before. Racy ads that try to get you not to have racy thoughts but are, in a sense, racy themselves. We saw it in an ad that put big boobs on 12 years old girls, a tactic which was supposed to inform pervs that if they look at an underage girl as something more than what she is, that's a really bad thing.
Now we have What Would Your Mother Do underwear emblazoned with statements like, "zip it," "dream on," "not tonight" and, of course, "what wold your mother do. The goal is to, well, keep guys out of a girl's pants.
But it's a little weird that the brand hypes the line by saying on its website, "Boy shorts are hot right now. Slide into the right pair (we swear you won't find any better!), and good goddess, you're good to go."
Good to go. Hmm. Just what sort of message are they delivering here. Even creepier is the promotional video which entails a photo shoot during which a guy just leers at a girl the entire time like he can't wait to scream "I don't give a shit what your mom would do but I know what I want to do right now, baby!"
McCann Erikson in Israel came up with an interesting tactic to call attention to the fact of the one in three woman who are sexually assaulted, only ten percent come forward and speak out while the other 90 percent hide the offense.
The agency created an email campaign with a Word doc attached. The Word doc was a letter from one woman to her sister telling the story of how she was assaulted. Though the document had the track changes feature turned on so the recipient could see the edits being made. In other words, the covering up of facts out of fear or shame.
It can't be easy for a woman to come forward after something like this and an email campaign isn't going to solve everything but it's a nice effort and a step in the right direction.
Well we sure wish we had a closet like footballer (soccer for us Americans) Mario Balotelli does in this 1stAveMachine directed commercial for Foot Locker in which the gravity-defying features of the Nike Lunar shoe are highlighted. We also wish we had a house like Balotelli does in which household items magically float about like aerial artwork. And we also wish we had random hot women casually saunter through our home...just like Balotelli does.
To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia.
The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work."
And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand.
Pop quiz. Who is John Moschitta? If you're younger than 30, you weren't even born when this guy became a household name the the ad world. Yup. Thirty years ago Moschitta appeared as the famous fast talker in a FedX commercial (view below.) Thirty years later, Mullen unleashed Moshchitta, this time for JetBlue.
In three new commercials, Moschitta fast talks his way through the ads imparting all kinds of information about the number of JetBlue non-stop flights. It's a nice concept. Fast talking guy pimps non-stop airline. It works. We like.