Pepsi Allows Sophia Vergara's Boobs Out to Play

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Perhaps in reaction to an initial ad Pepsi did with Sophia Vergara for the brand's Diet Pepsi Skinny Can in which her curvaceousness was no where to be found, the brand decided, afterall, to share Vergara's good with us.

In a new ad, she appears along with David Beckham on a beach. While laying on the beach in her bathing suit she suddenly realizes she'd love a Diet Pepsi. Too bad the concession stand line is so long. Her solution? she tweets that she saw Beckham at the pier. Of course, all the ladies run to see Beckham leaving the concession stand empty so Vergara doesn't have to wait in line for her Diet Pepsi.

But there's an additional bonus for Vergara. Beckham isn't actually at the pier.

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by Steve Hall    Apr-20-11    
Topic: Celebrity, Commercials



Campaign Casts Aside Buzzword Buffoonery

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There's nothing we love more than work that casts aside bullshit, leaves the buzzwords at home and just tells it like it is. And that's exactly what this new work from for Duvet & Pillow Warehouse does.

Of course, simply telling it like it is can be boring so this work from Mission is spiced up but poking fun at the thing we all love to poke fun at in this business: the new blowhard CMO who arrives thinking he can change everything when, in fact, nothing at all really needs changing.

So watch these two video and then share with us your stories of the best idiocy you've every witnessed some new arrogant asshole arrived and thought he knew what was best for your client or brand.

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by Steve Hall    Apr-20-11    
Topic: Campaigns, Video



Chrysler Continues Celebrity Fetish With Dr. Dre

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Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.

Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."

Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.

by Steve Hall    Apr-20-11    
Topic: Brands, Campaigns, Celebrity



Kia's Hip Hop Hamsters Win Brand Automotive Ad of the Year

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You can get with this or you get get with that. Oh how we love the Kia Hamsters. And we're not the only ones. Today, Nielsen bestowed Kia's This or That commercial with its highest honor, the Automotive Ad of the Year, the second time the brand has won the award. Check out the rapping hamsters here (or below) and their first outing, which also won the award, here.

Apparently the concept has worked for the brand which reports a year-to-date sale increase of 50.8 percent for the Kia Soul.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Industry Events



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Dental Ad Urges You Not to Let Things Die in Your Mouth

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Like a modern day Dark Shadows (well, at least until the midpoint reveal), this commercial for NHS Dentists in Portsmouth (that'd be England, not New Hampshire), takes issue with the sad state of a vampire's teeth as he's about to have his way with a woman...on a dark story night, of course.

Complete with biblical epicness, thunderous gloom...and a hot chick in lingerie does a wonderful job sucking us in until it slaps us in the face with the reveal which, truth be told, works quite well. Definitely not your average dentist commercial. Which, of course, is what makes it great.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Strange



Old Spice Introduces Danger Zone Man

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It's the same very time. No matter how successful. No matter how well received. At one point or another, someone at the agency or the brand says, "It's time for a new spokesperson" and poof, there it is; a new spokesperson. Seems that's what going on over at Old Spice and Wieden + Kennedy with the introduction of Danger Zone Man to tout the brand's Danger Zone deodorant.

Of course this doesn't really mean Isiah Mustafa is out of the picture. This new guy was brought in to...ahem...spice things up a bit for the new product. And his work is airing outside the US market

The writing is whip sharp and the commercial's effects, which are very well done come via The Mill. The work keeps the kitschy approach the brand adopted over a year ago (and even longer if you include the Bruce Campbell stuff) and we think this is a nice progression for the brand.

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by Steve Hall    Apr-20-11    










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