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Wait, what? It's Mother's Day again? Yes. It's that time of year again when Dads and kids typically struggle with just what to get for their wives and mothers - and when Mom works on her best "Gee, thanks, I love it" face. But not this year. Mom and online publishing veteran, Marile Borden, saw an opportunity for Moms to be a conduit between the brands and gifts they love, and the people who typically buy for them. The result? DropYourHint.com, a website that helps Mom drop clever hints to her family via email and social media which, of course, helps Dads and kids act on those hints.
- As part of its 70th anniversary celebrations, Coach has tapped Gwyneth Paltrow as the face of its Fall 2011 and Spring 2012 international campaigns.
- The cheesiest lingerie ad you will ever see.
- R/GA thinks it's been ripped off by StarGroup. What do you think?
- Nautica is hyping its summer Nautica Concert Series with all manner of social media including a presence on Facebook.
- Mullen is out with new work for the Barnes & Noble Nook Color.
- Traveling dick urges us to have safe sex.
- Ogilvy has some fun with the Royal Wedding.
Wow. This would have to be like Heaven for the ladies. What woman wouldn't want an actual teddy bear for a mate? That's the premise of this Lowe & Partners Madrid-created commercial for Unilever's Cornetto Enigma ice cream treat.
Ice cream. A Teddy Bear. What's not to love?
Babyfood maker Nutricia has launched a new line of food called Olvarit Ingredient which includes six varieties of meat or fish that parents can add to homemade vegetables or potatoes.
To celebrate the launch, Nutricia invited 20 babies to a tasting at De Pastorie, a Michellin-starred restaurant in Lichtaart, Belgium. Wait. What? babies tasting food at a restaurant? Now that's a good one! it's like baby sushi.
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We have mixed feelings about this new Mechanica-created television commercial for Saucony, the brand's first-ever television outing. Of course we understand the concept of the ad which is to find your inner
string strong. And it is inner. It's more than just muscles and vigorous training. It's a mindset.
But the concept plays out like an overwrought Nike wannabe commercial. Which, of course, doesn't necessarily make it bad. But there is an upside. It features a hot guy. And that's a rarity in advertising these days so we must say this commercial isn't all bad.
What's a woman's place in this world? According to Miller Lite, it's to make sure men are properly satisfied with the right light beer. And they have to be properly trained to do so which is why there's Miller Liteguard Training Academy, a rigorous, military-style school were hot women in bathing suits where women are instructed in the proper methods of male beer consumption management.
The Liteguards will be ready for summer deployment so if you see a hot woman running down the beach in slow motion, boob bouncing, Baywatch-style, you had better be drinking the right beer. Well, if you really want to have some fun, you should be drinking he wrong beer. That way you'll be assured of receiving some quality, one-on-one training from some hot bouncing boob beer babe. We hear their boobs bounce even when standing still.
The commercial, created by Draftfcb was released at the end of March.
By now you've probably seen the new David & Goliath-created commercial for Carl's Jr. called Anthem. What we love about it is its FU approach to marketing. The chain doesn't care if anyone thinks a gigantic burger is unhealthy to eat. And they don't care if anyone feels women are degraded by appearing half dressed in their ads.
The brand's new mantra spells these beliefs out very clearly:
- "We believe in burgers. Big, fat, juices-running-down-your-arm kind of burgers."
- "We believe in putting hot models in our commercials, because ugly ones don't sell burgers."
- "We believe that life is short. So if it feels good, do it, and if it tastes good, eat it."
We have to say, we love the approach. Too many brands bend over the second someone complains. We appreciate the fact Carl's Jr. isn't distracted by all that politically correct crap and they they are happy to foist scantily clad women eating gigantic burgers in our face.
In what is being called a sign the advertising industry is recovering from the recession (hasn't it been for a while now?), initial results of a new study from recruiting firm 24 Seven on the state of employment in the advertising/marketing sector found salaries overall increased 31 percent from 2009 to 2011 across the industry. The average industry salary for 2011 is $107,356, up from $81,989 in 2009.
The rise in industry pay was also came with increases is bonuses and commissions. The study claims the increases are expected to continue with 60 percent of respondents indicating they anticipate salary increases in 2011.
Of the finding, 24 Seven President Celeste Gudad said, "While pay is up, all is not equal in the marketing sector. As corporate clients press agencies on fees and compensation, salaries for corporate marketers are outpacing their agency counterparts by seven-percent." Well that's not news. We've always know the money is on the brand side.
We'd like to know your thoughts on this one. A recent Budweiser ad centers on the story of a soldier returning home. In the ad, he first calls a friend and then his parents. When he finally gets home he is first hugged by his friend and then his family and other friends.
Some are calling this ad gay-themed. We say it is. We also say who gives a shit? Anyone, gay or straight, can shoot a gun and kill the enemy. But what we do give a shit about is the way Budweiser crafted this ad. Nebulous is a good word to describe the way the ad plays out.
Are you kidding me? No disrespect to Hugo Minnesota resident Dan McKeague but is he best Aflac could come up with for the new voice of its duck? Seriously? It sounds like the guy's trying to pinch a loaf that just won't pinch.
Now we're well aware the brand was trying to find a new voice and not a replication of the Gilbert Gottfried version but, wow, they should have called Scott Monty. Now that man can do voices!
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