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Dr. Betty Bottoms Has Advice For Your Ass

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Thank you Dr. Betty Bottoms...and Copyranter...for calling attention to a seeming large problem among the female species: Butt Complex. Yes, apparently, women the world over have a tough time appreciating their booty the way it is and can't help but wish that had J. Lo butt. Or at least a Reebok Easy Tone butt.

Dr. Betty Bottoms is here to help. And Betty Bottoms ought to know. Her ass is quite fine. As is the rest of her. But we're not here to talk about Betty Bottoms We're here to talk about your ass, ladies. That's right. Get a good look at your ass. Check it out in the mirror. Take a picture of it. Rate it from 1 to 10. Does it hold up to your standards? Would you want your ass to be seen in a thong at the beach?

If you're not pleased with the shape of you ass, then we suggest you take Dr. Betty Bottoms' advice and go buy some Reebok Easy Tone shoes. Of course, this is all crap. Any shoe will do. You just have to work that ass. Exercise. Then strap that thong on, saunter down the beach and marvel at all the drool that hits the sand as you walk by.

more »

by Steve Hall    Apr-25-11    
Topic: Strange



New Pill Makes Everyone A Social Media Guru

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Want to become an experts in social media? Are you curious how all those social media gurus came to be? Do you wonder how these experts can prattle on endlessly about joining the conversation over and over at conferences which seemingly take place every day in every city across the globe?

Wonder no more! The answer is here. Social Media Pills. Pop a few of these and you, too, will be able to hop on the social media bandwagon and start spewing jargon in 140 character bursts. You'll retweet in your sleep. You'll update hundreds of brand's Facebook statuses in one gesture. You will join the throngs of other social media gurus as they make their annual pilgrimage to the city formerly known as Austin, Texas where a conference called SXSW used to be held.

Now known as CNN City, you'll gather at the Foursquare Convention Center where you and a Quora of your Instagram followers will raise your iPhones in worship of the greatest Social Saint of them all, Markus Zuckerbergus.

And at the Solis Senter of Broganomics, you will hoot your Empire Avenue stats in unison while candles flickr and the entire gathering is LiveShared and discussed in one gigantic GroupMe thread while TextPlus looks on wishing it were part of the party instead of being perpetually stuck in middle school.

Yes, people. The time is right. The time is now. Pop a few Social Media Pills and you'll Kik your sad life goodbye and chant "HeyTell! HeyTell! HeyTell!" at the top of your lungs until you break for some Beluga caviar and Yobongo Bites before you head out to the Hashable Mashable party where Cashable will pose with the angelic Babe of Bettany who, if you're good, will knight your iPhone worthy of downloading Camera+.

by Steve Hall    Apr-25-11    
Topic: Social



Louis Vuitton Hooks Up With Angelina Jolie

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For the cool sum of $10 million, Angelina Jolie has signed a deal with Louis Vuitton to front a new global campaign for the fashion brand. The campaign, shot by Annie Liebowitz, will break this summer in print.

Jolie follows in the footsteps of Madonna, Scarlett Johansson, Keith Richards, Uma Thurman and Jennifer Lopez, all of whom have fronted the brand in the past.

by Steve Hall    Apr-25-11    
Topic: Brands, Campaigns, Celebrity



Dos Equis Offers Advice to Men on Approaching Women

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As a man who might approach a woman in a social situation, would it behoove him to throw caution to the wind and scream out loud at her? That would seem to be the stance of those who are offended by a new Dos Equis ad which carries the headline, "Approach women like you do wild animals, With caution and a soothing voice."

Writing in AdWeek/AdFreak (it's kind of hard to tell the difference these days), David Gianatasio said the ad "not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side."

We beg to differ, David. A healthy dose of caution and soothing suavity is always advised when approaching women. After all, men certainly don't want to risk getting their head bitten off, a suffering which, sadly, is perpetrated upon men by women far too often.

Better safe than sorry. Always good advice in our book when it comes to interacting with the opposite sex.

by Steve Hall    Apr-25-11    
Topic: Brands, Creative Commentary, Opinion, Strange



Orlova Investigates, Renegade Rebrands, Hot Ad Chicks Identified

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- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.

- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.

- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!

- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.

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by Steve Hall    Apr-21-11    
Topic: Agencies, Industry Events, Online, Policy, Racy



UBank Says Saving is A Habit Worth Having

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Just like toe tapping, nail biting, double door checking and non-laughing, saving money is habitual. Or at least that's what UBank would like us to think. In a new Three Drunk Monkeys-created commercial, UBank focuses on habitual human behavior and in doing so, urges us to think of saving as a habit we should really work on developing. The bank's USaver savings account is supposed to help us do that.

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by Steve Hall    Apr-21-11    
Topic: Campaigns



Creative Orgasm Results in Conceptual Folly

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Sometimes a group of creatives will sit around and come up with an idea that's really cool and would be a lot of fun to shoot. Sadly, these ideas usually have nothing to do with selling a product. For example, what does taking a tablet PC on a motorbike, a motorboat and the sing of a plane have anything at all to do with how well the tablet will perform in normal circumstances?

None, whatsoever.

Which is why this new work for The Carphone Warehouse which hypes the Motorola XOOM 3G with WIFI is pure folly. A bunch of creatives getting their rocks off with complete disregard for the client's budget. Of course, being able to tweet from the wings of an airplane is important to some people, we're sure.

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by Steve Hall    Apr-21-11    
Topic: Video



Severing the Apron Strings Never Looked So Painful

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This is just gross! Really, really gross! It hurts just to watch. It's an ad for Toyota Aygo and it's all about breaking the apron strings...so to speak. Ouch. Gross. Painful. But, of course, way too good not to share!

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by Steve Hall    Apr-21-11    
Topic: Commercials, Strange



Drunk Valet Delivers Drink Responsibly Message

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You know, this is actually an effective "ad." It does three things. It makes you keenly aware of an issue. It does so with personalized one to one accuracy. And it delivers the perfect "Aha!" moment.

Bar Aurora & Boteco Ferraz hired a valet, told him to act drunk while taking people's cars to park. Shenanigans ensue. People freak out. But when the valet finally relents allowing the person to park their own car, he hands them a ticket which reads, "Never let a drunk driver take your car. Even if that driver is you." Which, of course, is a powerful reminder for a person to drink responsibly just as they are about to enter a bar...and drink.

Genius, really.

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by Steve Hall    Apr-21-11    
Topic: Guerilla



Yawn. St. Pauli Girl Choose New St. Pauli Girl

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Does anyone really care? Really? After all, one brand ambassador is just like another, right? But we wouldn't be doing our job here at Adrants if we didn't point out every last bit of hot on the advertising landscape so, yawn, here goes.

St. Pauli Girl has chosen a new...St. Pauli Girl Her name is Jennifer England and she's from Michigan. She's a former Miss Venus Swimwear International as well as Miss Hawaiian Tropic International so she's well qualified to become St. Pauli Girl's version of a barmaid which is sort of like a cross between a high school cheerleader and lingerie model.

How this sells beer we know not but we also know not how any other brand's mascot sells anything either. We're just glad some brand enjoy serving up eye candy as opposed to the less interesting stuffed/fluffy/talking animal variety.

And that, friends, is your useless news item of the day.

Oh but wait!

If you're a poster collector, the press release informs you can order a free poster of England in St. Pauli Girl wear up through May 20 and sign up to win an autographed poster (the 3 millionth one) which will be hand delivered by England, herself.

by Steve Hall    Apr-21-11    
Topic: Brands



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