Strangers Scarier Than Drugs in New PSAs

energy_bbdo_strangers_drugfree.jpg

OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.

Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.

So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.

by Steve Hall    Apr- 5-11   Click to Comment   
Topic: Campaigns, Cause, Commercials, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: