Hugh Jackman + Inception + Flashmob = Cheesy Lipton Ad

lipton_ice_tea_hugh_jackman.jpg

Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today's advertising?

When it's a silly commercial for Lipton Ice Tea...with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.

more »

by Steve Hall    May- 3-11    
Topic: Celebrity, Commercials, Strange



SapientNitro Creates Food Porn For Dove

dove_food_pn.jpg

Silky. Smooth. Chocolate. And that's all you really need to know about this new work from SapientNitro for Dove Chocolate. The campaign, which is said to "showcase the emotional connection between Dove and women who enjoy its pure, silky smooth chocolate," consists of two spot.

One is pure food porn. The second acknowledges some women aren't perfect and do have flaws but when it comes to chocolate, Dove women are flawless in their dedication to hocolate.

more »

by Steve Hall    May- 3-11    
Topic: Commercials



Morons Don't Use Kayak

kayak_moron.jpg

A new campaign from Gerry Graf's new agency, BFG9000 for travel site Kayak makes it clear morons and bright people do not use Kayak when making travel plans. Why? Because only morons get to the top. And in business, getting to the top is a good thing. And, besides, when you're at the top you don't make your own travel plans anyway so trashing moronic top management, it seems, is all well and good for Kayak. Plus it makes the underlings who do use Kayak - to make travel plans for their moronic bosses - feel really good about themselves. An insightful win-win if you ask us

more »

by Steve Hall    May- 3-11    
Topic: Commercials



Kill Your Annoying Mini Me

acerca_mini_me.jpg

There's weird and then there's weird. And then there's really weird from Giovanni+DraftFCB and Hungry Man for ACERCA, some kind of healthy eating plan of health club or something. But don't you sometimes feel like that? Like there's a small part of you that just won't listen to you and just does whatever it wants no matter what you say? Well, now's you chance to kill that part of yourself so you can get on with the more healthy aspects of you life.

more »

by Steve Hall    May- 3-11    
Topic: Strange



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Israeli Votes to Change Wafer From 'Vafel' to 'Bafel'

wafer_war.jpg

Saatchi & Saatchi tel Aviv launched a campaign to solve the age old problem of whether to call a wafer Vafel or Bafel. Vafel is the Hebrew word for wafer but the seemingly more common slang term is Bafel. In response to a survey which overwhelmingly favored Bafel, Elite Wafer changed all their packaging accordingly.

more »

by Steve Hall    May- 3-11    
Topic: Brands



The Dumbest Semi-Sexy Ad You Will Ever See

alisha_lucik_blue_bikini.jpg

It's one thing to have a sexy bikini model or, in this case, a Lingerie Football League player in your commercial. It's entirely another thing to combine the use of that model with what can only be described as the kind of production crew that creates cheesy local cable commercials.

But when you do make that combination, you end up with this horror show from IT company International Enterprise Services which shot a commercial with Alisha Lucik in Las Vegas. And they couldn't even come up with their own concept opting, instead, to rip off another.

more »

by Steve Hall    May- 3-11    
Topic: Commercials, Racy, Worst



Volkswagen Passat Provides Pleasure Before Business

vw_passat_pleasure_before_business.jpg

Everyone has a morning ritual. Every ritual is different. Some roll out of bed five minutes before they have to be to work. Some wake up hours earlier. Most face the work week with trepidation. Some, though, find a bit of pleasure before the business of work sets in.

The family in this DDB Sydney-created Volkswagen Passat commercial find much pleasure and enjoyment in the early hours of the morning before the responsibilities of the work and school day set in. The allegory, of course, is that the car can handle all your needs. Though how a Passat is any better at this than any other vehicle goes unexplained.

more »

by Steve Hall    May- 3-11    
Topic: Commercials









Featured FREE Resource: