Campaign Predicts End of the World

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We're confused. We thought the world was going to end in 2012. Now we're being told we have one less year to live. A preacher, Harold Camping, who once predicted the world would end in 1994 but is convinced he's right this time, is predicting the world will end May 21, 2011.

Camping and his believers have raised millions to spend on an advertising campaign warning people the end is coming. The organization has purchased billboards all around the world.

How will the world end? We are told it will come via an earthquake which will begin at the international date line and work its way around the globe.

Well, there you have it. You have exactly 16 days to get your life in order before it's over. Well...what are you still doing here reading Adrants? Get moving!

by Steve Hall    May- 5-11    
Topic: Outdoor



Dial Gets Men Dirty. Then Cleans Them Up

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OK so it's not at all as witty and goofy as Old Spice but perhaps that's the point. After all, Dial is a pretty staid brand so we can't get too wild here. Oh but wait! We can. And that's just what Red Tettmer + Partners did for Dial for Men.

The agency crafted and event called Camp Dirt, a three day event where men can go and do what men...um, boys...do best: get dirty doing things like sliding down a mud pile, drag racing bulldozers, digging with dynamite and playing paintball.

Oh yes. Get these men seriously dirty and then give them some Dial to clean them up. The event will be held August 26-28 in Granby, Colorado.

more »

by Steve Hall    May- 5-11    
Topic: Brands, Commercials, Promotions



Laundry Bags Promote Washing Machine

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One might think a laundromat/dry cleaner would hope no one would ever buy a washing machine and dryer seeing it as competition. One might also think a laundromat/dry cleaner would never let a washer/dryer manufacturer advertise on the bags they use to cover freshly cleaned clothing either.

One, of course, should never assume anything. Especially in advertising. Created by Y&R Dubai for LG Electronics, the laundry bag takeover was developed to promote LG's new Steam Direct Drive Washing Machine.

by Steve Hall    May- 5-11    
Topic: Specialty



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