OK. This is just fun. Or really annoying. Because who can't get this song out of their head once they hear it? Go on. Give it a listen. See how long it sticks with you. If you can't get rid of it for a few hours, you can blame A Glass and a Half Full Productions which used it in a new Cadbury commercial. Love the dancing clothes.
Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude. Created by Frank Unlimited, campaign headlines include, "Redhook is ok with you staring at his new package," "Redhook likes his new label, but he'd rather go commando," "Redhook looks forward to the whole spanking thing on his birthday" and "Redhook isn't the type to use 'party' as a verb. This year he'll make an exception."
The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14' x 48' and 20' x 60' billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.
The best part of this CityCents commercial which lets us know the eighth commandment has been repealed and stealing is now perfectly OK is the disclaimer which reads, "Stealing is illegal. Don't actually steal anything, Thanks." You know. Just in case some moron thinks the eighth commandment actually was repealed and it's now OK to go rob your local convenience store.
The commercial was created by MGH for the Baltimore-based daily deal site which claims it's nothing like Groupon because it allows people to claim deals without putting any money down.
A billboard in Jerome, Illinois for BJ Grand Salon & Spa which has a naked women (with all her unmentionables covered) has cause some complaints resulting in the application of a "censored" sticker over the woman.
An initial complaint came from a woman who drove by the billboard with her children. The complaint made its way to Jerome Vilage President Harry Stirmell who said, "The way I got it was that she was driving down the street and had her kids in the car. One of the kids said something like 'that girl in the picture is nude.' "
Several complaints followed and were passed on to WC Media Owner Nick Giacomini who, in turn, presented them to HIP Advertising's Myra Hoffman and BJ Grand's John and Gail Lorenzini.
Of course, no one at the agency or the brand intended to offend feeling he image was "beautiful, not provocative." But they agreed to have the censor label applied to the billboard.
Working to extend the "controversy," as any good agency should, HIP Advertising put up a website where people can go and vote as to whether or not the feel the board is too hot, just right or not worth worrying about. Currently, most people feel the board id just right.