Bieber Begs Beliebers, Food Burned, Socks Still Lost

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- Justin Bieber posed again for PETA while in Manila for a concert and said to his Beliebers, "It's really important that people adopt. I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn't have a home."

- Here's an interesting campaign that illustrates how lots of hard work - at Gold's Gym, of course - can help literally burn food.

- Hate writing cover letters? Lisa Taylor has made the daunting process surprisingly easy.

- Here's the last entry in GE's Sock Loss campaign. Really not as good as earlier iterations but still a bit funny.

- A little morbid but practical none-the-less. The Israel Trauma Center for Victims of Terror and War has launched Facebook Blood Groups, a collection of Facebook Groups designed to make easy for people to donate and find blood of a certain type.

- And just for fun a Belgian dating site ad in which women are available for order via a gumball machine.

- British Airways has launched it first ad campaign as sponsor of the 2012 London Olympics.

more »

by Steve Hall    May- 9-11    
Topic: Cause, Celebrity



Shocker! Cannes Debuts Creative Effectiveness Category

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We had to do a double take when we were told of this. After all, we're talking about Cannes here. The boondoggle that celebrates creativity in the advertising industry. And by creativity, we mean ads the industry, itself, thinks are "really cool" and "cutting edge."

Still we find it hard to believe but Cannes has launched a Creative Effectiveness category which will awards honors to shortlisted or winning entries from last year that...wait for it...actually delivered results.

Say what? A Cannes Lion for ad work that sold shit? Slap me upside the head with Donny Deutch's Speedo but did we hear that right?

Apparently, results will account for 50 percent of the judging criteria with the remaining 50 percent consisting of the idea and the strategy. A 20 person jury including four clients will decide the fate of, to date, 142 entries from 33 countries.

by Steve Hall    May- 9-11    
Topic: Industry Events



Newcastle Targets Criminals and Loan Defaulters

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In a new campaign from Vitro for Newcastle Brown ale, difficult situations are somewhat alleviated with a sip of Newscastle which brings about the lighter side of dark. Which, of course, is a very good thing because no one wants to lose two ankles when they can lose just one or have to pay a lawyer a lot of money to get you out of jail.

As with all beer commercials, we're not quite sure how this sells beer. Unless, of course, the brand is trying to target loan defaulters and criminals. Which, come to think of it, may not be a bad approach. After all, people in such situations are under a lot of stress and alcohol is well known to, at least temporarily, alleviate stress. Right. Makes perfect sense now.

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by Steve Hall    May- 9-11    
Topic: Campaigns, Commercials, Strange



Cannes Brings Back 48-Hour Ad Contest

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Once again, Cannes has announced its 48-Hour ad contest for creatives aged 18 to 28. On May 13, Cannes will release a creative brief for a charitable organization and contestants will have two days to shoot, create and edit a video. Then, contestants will have to do whatever they can to make the video "go viral." The winner will get a free trip to Cannes from June 19-25 and will have their video entered into competition for a Cannes Young Lion.

Last year, the brief was for WaterAid, an organization that brings clean water to the parts of the world that don't have it. One of the entries featured a guy talking out of his ass. The brief will be available at the Cannes YouTube page at midnight at May 13. Judges for the contest include CP+B CD Tom Hauser, Ogilvy ECD Gerry Human and Momentum ECD Meera Sharath.

by Steve Hall    May- 9-11    
Topic: Industry Events



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Sophia Vergara Wears White For Got Milk Campaign

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Seems Sofia Vergara has been quite busy in the ad world as of late. Having just completed commercial work for Pepsi in which she appears on a beach in a bikini with David Beckham, Vergara will, for a second time, appear in the Got Milk campaign.

Dressed in a conservative white dress, the Modern Family star sports the milk mustache.

In other Sophia Vergara ad news, there was a bit of a controversy over her appearance in a print ad for Pepsi which purposefully or otherwise concealed her "assets." More of a tempest in a teapot than anything else. And she's also appeared in a Bally Fitness commercial in which her "assets" are on full display.

by Steve Hall    May- 9-11    
Topic: Cause, Celebrity



Harry Potter's Rupert Grint Dons Milk Mustache

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Rupert Grint who plays Ron Weasley in the movie series Harry Potter was tapped to appear in England's version of the Got Milk campaign. Called Make Mine Milk, the campaign does the milk mustache thing and Rupert will be seen on posters and the sides of buses all over England, Scotland and Wales.

And like a PR rep fisted a press release down the poor guy's throat, Grint said, "I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too. Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk."

You can, of course, see Grint on the big screen in the final chapter of Harry Potter in theaters soon with words far more eloquently placed within.

by Steve Hall    May- 9-11    
Topic: Cause, Celebrity



The One Show is This Thursday Night

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Thursday, The One Club will host its 36th Annual One Show, which, each year, honors creative work from around the world and is judged by an international jury of award-winning art directors, copywriters and creative directors. One Show finalists will compete for Gold, Silver and Bronze Pencils in fifteen categories.

Old Spice guy Isaiah Mustafa will host the evening's awards presentation along with presenters Jennifer Esposito and Zachary Booth. And Grammy Award winner Questlove will be on hand to provide entertainment

Of course, Mary Warlick, CEO The One Club will be present as will Kevin Swanepoel, President The One Club and other "creative luminaries" such as John Norman, Chief Creative The Martin Agency, Rob Reilly, Crispin Porter Bogusky, David Lubars, Creative Director BBDO and Jim Douglas & Kim Berk, CBS Radio Attitude Group and Neal Shapiro, President of PBS station Thirteen/WNET New York City.

Want to go? It's this Thursday night staring at 6PM at the Alice Tully Hall at Lincoln Center.

by Steve Hall    May- 9-11    
Topic: Industry Events



Corona and MTV Team For Facebook Promotion

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Corona Extra and MTV have teamed on a new Facebook campaign recently launched in Europe called Experience The Extraordinary - The Challenge. The Challenge is a contest that lets people describe and share their dream experience. Corona and MTV will then make it happen.

Here's a video describing the campaign campaign.

by Steve Hall    May- 9-11    
Topic: Social



Hardee's Auctions Miss Turkey's Bikini

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Remember that Hardee's commercial with Miss Turkey in a Turkey Burger Bikini? Now the brand has placed that bikini on eBay and will sell it to the highest bidder. It's kind of brilliant and fetishistically freakish all at the same time.

But we're sure there are enough panty sniffers out there to drive the price up to a respectably significant figure.

by Steve Hall    May- 9-11    
Topic: Brands









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