Wieden + Kennedy Nabs Two Black Cubes at ADC Awards


At tonight's Art Director's Club 90th Annual Award Gala, Wieden + Kennedy took home two ADC Black Cubes. W+K Amsterdam won the ADC Black Cube in Advertising for its Write the Future Nike work and W+K Portland won the AC Black Cube in Interactive for its Old Spice Response Campaign. In addition, the agency won three ADC Gold Cubes, two for Nike and the ADC Hybrib Award for Old Spice. And if that weren't enough the agency was named Agency of the Year as well. Other top honors included:

- ADC Network of the Year: Young & Rubicam (second year in a row)
- ADC Interactive Agency of the Year: BBH, New York, NY, USA
- ADC Design Team of the Year: The New York Times Magazine, New York, NY USA (second in a row)
- ADC School of the Year: School of Visual Arts, New York, NY, USA (second year in a row)

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by Steve Hall    May-10-11    
Topic: Industry Events

SportsNet New York is Like Steroids For Men


What is it with sports, sex and testosterone? Oh wait. Silly question. A new campaign for SportsNew New York from Ogilvy & Mather, More Sports, More Testosterone, launches this week with "Muscles," which shows how watching SNY builds muscles as a skinny guy transforms into a muscle-bound dude, and "Libido," an ad that shows the impact watching sports has on a just married couple - 95 year-old Leopold and his much younger trophy wife. As the older man watches SNY, he quickly tires out his new bride and the ad closes with a shot of her gasping on his oxygen tank.

They we get a kick out of testosterone-fueled jungle boy bench pressing a couple of hot female cops over his head, we much prefer the ogle-the-big-boobed-hottie approach to elevating interest in New York sports teams made possible by Tehmeena Afzal's love for the Mets, Giants and Knicks.

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by Steve Hall    May-10-11    
Topic: Campaigns

Famous Footwear Helps People Imagine Their Awesomeness


While Reebok is all about helping women tone their ass into stunningly tight, bootylicious deliciousness, Famous Footwear, which, of course, sells Reeboks, is all bout helping it customers daydream about situations they'd never find themselves in...just because they are pondering the purchase of a new pair of kicks.

Three new commercials from Campbell Mithun for the brand help a woman imagine besting a group of female Kenyan runners, help another envision herself kicking but in a martial arts battle and pump up a guy's ego by helping him imagine himself as a cop chasing after a criminal on a rooftop Parkour-style.

It's all very silly. But so are most of the things we all imagine so we guess that makes this campaign dead on target.

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by Steve Hall    May-10-11    
Topic: Campaigns, Commercials

Foster Parents Turn Child's Upside Down World Right Side Up


Did you know that foster parents rock? According to this new PSA from SERVE Marketing for Adoption Resources of Wisconsin's Foster Care Awareness Month foster parents can also rock a child's life by giving them a safe place to live.

The :60 examines the day in the life of a boy whose life is upside down because of the uncertainty in it. Of course, the spot has a happy ending with the by coming home to a loving foster family.

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by Steve Hall    May-10-11    
Topic: Cause

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Toyota to Give 100 Cars to 100 Charities


Well isn't this nice of Toyota. Today, the brand announced that public voting for its "100 Cars for Good" program is now open through August 16. The program will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.

Beginning today, five organizations per day will be profiled on Toyota's Facebook page where the public is invited to show their support by voting daily to help determine the winning nonprofit organization. Each of the 500 nonprofit organizations selected as finalists have created an online profile, which may include a video showcasing how the organization plans to use a new Toyota vehicle to do good in their local community. Voters may place one vote per day, each day, over the course of the program.

Each day, the previous day's winner will be announced and five new nonprofit organizations will be featured for voting. Winning organizations can choose from the following vehicles: Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility.

by Steve Hall    May-10-11    
Topic: Cause, Promotions

Local Brewer Pokes Fun at Big Beer Brand Ad Claims


Cultivator Advertising & Design is out with a new TV campaign, Truth in Beervertising, for regional specialty brewer Breckenridge Brewery of Colorado. Four 15-second spots poke fun at some of the bigger beer brands' ad claims.

Each spot features the voiceover of Breckenridge brewmaster and general manager Todd Usry, and, on camera, head brewer Bob Harrington. One spot describes Breckenridge's seasonal Summerbright Ale as "the perfect summer beer," and discloses the brewer's "proprietary" cold test.

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by Steve Hall    May-10-11    
Topic: Campaigns

Deodorant Makes Multi-Site Journey Across Internet


You've seen site and page takeovers, right? Choose your own adventure sagas? Cross website integrations? Well, Paris-based Agency H has combined all three and more resulting in a very cool experience they call "surfing telling" for Mennen.

What begins as a video takeover on Dailymotion continues across a multitude of site including Facebook, Pizza Hut, Eurosport, Micromania and various blogs until it circles back to the original branded Dailymotion page. It's an interesting story about the travels of a single stick of deodorant.

Really nice, really engaging work.

by Steve Hall    May-10-11    
Topic: Online

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