So yea. Another flashmob. Who gives a crap, right? Well, no matter how lame, boring or amateurish, anything that features hot guys and girls in their shorts and bikinis is bound to attract at least a little attention. And that's exactly what this flashmob for PacSun got when they staged a flashmob at The Grove in LA.
The work is part of the brand's Dress Irresponsibly campaign which aims to hype the brand's focus on fun and creativity.
PacSun partnered with Passion Pit to remix a PacSun track titled "My Body's Not Your Toy" featuring La Roux's "I'm Not Your Toy" versus Young the Giant's "My Body." We are told this same flashmob played out in 15 other retail oocations across the nation at the same time.
From the moment it starts, you can tell exactly what's going to happen in this Glass And A Half Full Productions/Ogilvy Johannesburg work for Cadbury. It follows the classic unexpected - except in advertising - behavioral shift a group not known for the unexpected suddenly displays as if they were magically set free from the bonds that confine them to their routine.
In this particular case, it's reclusive monks who spend their entire day is respectful silence and study. That is until a balloon falls from the ceiling, helium hilarity ensues and a monastery transforms into a dance club with monks raving to Flo Rida's Low.
And of the monks, Director Erik Van Wyk, speaking in classic adver-babble, said, "What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like." Um...maybe they were just glad to get up off their asses for a while.
Snark aside, we like the work. After all, who doesn't love seeing a group do something fun and uncommon?
Amstel Light has launched a new campaign today which refocuses the brand's messaging from that of the beer's Amsterdam heritage to that of the beer's actual benefits; that it doesn't taste like a light beer. The campaign, shot by Dutch photographer Maarten de Groot, will include national print and online as well as radio and OOH in Boston.
Agencies Mizbala and twentythree created an eerie location-based campaign for If I Die, a Facebook application that lets people record a message that will only be published after they die. Of course, no one think they're going to die anytime soon so people needed a bit of prompting.
Mizbala used th APIs of popular location services such as Foursquare, Gowalla, Facebook Places, Twitter and Google Latest to track checkins all over the world. Once they located a person, they'd place a call to the location the person had checked into and asked to have the establishment to put the person on the line. Once they had the person on the line, they'd leave a creepy message and tell the person to go to the If I Die Facebook app.
You can check out the demo call to Mashable's Adam Ostrow in this video to see what it's all about. Did the campaign work? Oh yes it did. Without any advertising, the campaign received lots of press in newspapers, blogs, radio and TV coverage which resulted in an 800 percent increase in recorded messages being left on "If I Die".
But ask yourself. Do you really wants to be found this easily?
- Apparently, it's all about the D cups when it comes to Seafolly advertising campaigns.
- The Festival of Media, held in Montreaux for two days last week, has announced its Media Awards. The full list of winners can be seen here (PDF).
- Fiat Street Evo is a new app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign.
- Lenny Kravitz has signed a deal with Jeep to become its brand ambassador and will appear in a national advertising campaign and an upcoming short film.
- Here's some interesting non-profit work done for the Salvation Army.