Reynolds Touts Smokeless Cigs, Country Tricked, Tweets Power Mercedes Benz


- With the recent expansion of anti-smoking laws in New York City, Reynolds is out with a new print campaign touting the smokeless Camel Snus.

- Prague agency Loosers tricked an entire country with a fake campaign just to call attention to the prevalence of website hijacking.

- Oakland A's make the argument peripheral vision is key to playing great baseball

- Mercedes Benz...powered by Tweets.

- T-Mobile seeks social media shop.

by Steve Hall    May-23-11    
Topic: Commercials, Guerilla, Policy, Social

Hot Wheels Come to Life at Secret Test Facility


In conjunction with the upcoming Hot Wheels Indy 500 promotion, here's the first of several global brand commercials from Mistress Creative and the Bandito Brothers which will tell the story of a secret Hot Wheels test facility where supposedly life sized representations of the childhood toy will be built.

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by Steve Hall    May-23-11    
Topic: Campaigns, Commercials

Canon, Ron Howard Partner to Inspire Imagination


Canon just launched a new campaign, Long Live Imagination, in collaboration with Ron Howard. On May 22nd, Ron Howard and Canon invited photographers to submit their "most imaginative" photographs based on movie themes for Project Imagin8ion, a user-generated photo contest aimed at inspiring a Hollywood short film. The Long Live Imagination site hopes to foster dialogue within the community and with Canon.

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by Steve Hall    May-23-11    
Topic: Brands, Celebrity

Once Again, Sense of Humor Takes a Blow


We're getting sick of writing headlines like this one. With increasing frequency, the ability of the human race to appreciate humor is dwindling and will soon be very much like the planet Vulcan crossed with some kind of politically correct self-esteem club; emotionless. overly logical and devoid of the ability to rib or poke fun at one another.

The Postal Service has reached a settlement with Burger King over an ad that depicted a mail carrier becoming distracted by Burger King breakfast food. The Post Office didn't take kindly to the ad and, in particular, copy with read, "With pancakes and eggs on my plate, the mail has to wait."

The Postal Service claimed Burger King used the brand's logo and uniform without permission and portrayed the mail carries in a less than positive light. while Burger King admits no wrong doing, it has agreed to revise the ad so that the uniform is generic and does not use the Postal Service logo.

It's amazing comedians are still employed.

by Steve Hall    May-23-11    
Topic: Brands, Commercials, Opinion, Policy

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Man Emaciated to Sell Insurance


As with any significant purchase, it always pays to shop around a bit before committing. That's the key message in this French commercial for JeChange insurance. However, the way they go about making the shop around analogy is, shall we say, a bit out of the norm for an insurance agency. But, this is France we're talking about and if stereotypical legends are to be believed, they are keenly attuned to the importance of sex...even if it doesn't end up being a deciding factor.

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by Steve Hall    May-23-11    
Topic: Commercials, Strange

Zahia Dehar Shifts from Underage Call Girl to Lingerie Model


We're not sure this new video featuring Zahia Dehar qualifies as a commercial but last year, Dehar became well known as a then underage call girl who slept with French footballer Frank Ribery who, at the time, was fronting a Nike campaign. Nike stood by their man and Dehar went on to become a lingerie model. Seems sex with a minor isn't always such a bad thing in some people's minds.

And if you just can't get enough of Dehar after watching the video, feel free to stare at this animated gif all day long or her image galleries on Google. And don't worry. She's over 18 now.

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by Steve Hall    May-23-11    
Topic: Racy

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