Israeli Votes to Change Wafer From 'Vafel' to 'Bafel'


Saatchi & Saatchi tel Aviv launched a campaign to solve the age old problem of whether to call a wafer Vafel or Bafel. Vafel is the Hebrew word for wafer but the seemingly more common slang term is Bafel. In response to a survey which overwhelmingly favored Bafel, Elite Wafer changed all their packaging accordingly.

by Steve Hall    May- 3-11   Click to Comment   
Topic: Brands   

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