Life Sized Hot Wheels Attempt Record Breaking Stunts at Indy 500

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Right up there with Lego, playing with Hot Wheels was the coolest thing as a kid. But, as we grow up, we usually leave the toys behind. Well, thanks to Mistress Los Angeles and Bandito Brothers, the Hot Wheels experience has traveled through time to adulthood.

The brand is erecting a full-sized, real word ramp that a real truck with a real driver will travel down at the Indy 500 May 29 in an attempt to break the record of 301 feet for the longest truck jump. The stunt can be seen on ESPN right after the Indy 500 broadcast. It's like Evil Knievel all over again.

Of the project, Bandito Brothers Executive Producer said, "It's been fun working on the biggest branded content project in America. Between the web films, the global brand television campaign, and the thirty minute television show that's going to air after the Indy 500, it's been one of the most exciting projects I've worked on."

We'll definitely be watching!

by Steve Hall    May-20-11   Click to Comment   
Topic: Promotions   

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