Live Streamed Goldfish Tanks Calls Attention to Ocean Garbage

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Cohn & Wolfe and non-profit group Project Kaisei partnered to create an Eco-reality show campaign on Facebook starring a goldfish named Kai. The efforts aims to call attention to the impact of plastic pollution in the world's oceans. A live streaming video shows Kai in a habitat full of plastic - a representation of dirty areas of the Pacific ocean..

Every donation made to Project Kaisei removes a piece of plastic from Kai's home and helps fund the organization's third cleanup expedition in the North Pacific Gyre.

by Steve Hall    May-20-11   Click to Comment   
Topic: Cause   

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