Yawn. Another Flashmob. Oh, Wait! This One Has Bikinis!

pacsun_flashmob.jpg

So yea. Another flashmob. Who gives a crap, right? Well, no matter how lame, boring or amateurish, anything that features hot guys and girls in their shorts and bikinis is bound to attract at least a little attention. And that's exactly what this flashmob for PacSun got when they staged a flashmob at The Grove in LA.

The work is part of the brand's Dress Irresponsibly campaign which aims to hype the brand's focus on fun and creativity.

PacSun partnered with Passion Pit to remix a PacSun track titled "My Body's Not Your Toy" featuring La Roux's "I'm Not Your Toy" versus Young the Giant's "My Body." We are told this same flashmob played out in 15 other retail oocations across the nation at the same time.

by Steve Hall    May-16-11   Click to Comment   
Topic: Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: