Adrants Parties With eBay


And for some lighter reading as we near the end of the week... We had a party last week at Blogworld in New York. Our gracious sponsors Trancos and eBay were on hand to provide an open bar and food for the 100+ guests who showed up at Stitch. We'd like to thank Murray Newlands of Trancos and Ivka Adams from eBay for making the event possible.

You can check out the pictures here. And stay tuned. We'll likely have a couple more parties in the near future during Affiliate Summit and LeadsCon in New York in August. Perhaps something sooner. You never know.

by Steve Hall    Jun- 2-11    
Topic: Industry Events

Bottle Tossing Stunt Aims to Reduce Waste, Donate Water


Some people juggle. Others touch their tongue to their nose. Katie throws empty plastic bottles into trash cans...without looking. Using what is being referred to as her "clown college skills," Katie, while sitting in a chair in a gymnasium, tosses plastic bottles over her head and into trash cans behind her. And with each toss, it gets more tricky and elaborate.

It's all to promote the use of a reusable water bottle. And because this effort is also a charity, FaucetFace, for every bottle purchased, 100 liters of clean water will be donated to a family in rural India.

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by Steve Hall    Jun- 2-11    
Topic: Cause

Strange Video Promotes Place No One Has Ever Heard Of


Ever heard of Outaouais? Neither have we. And we still don't know where it is after watching this odd tourism ad for the place. Apparently it's in Canada somewhere. Where trains are invisible, roads go to Barcelona, waterfalls aren't famous, video games were inspired and the three largest conifer trees grow. or something like that.

The ad was created by Bleublancrouge. Yea. We'll leave the pronunciation of that one up to you.

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by Steve Hall    Jun- 2-11    
Topic: Strange

Jennifer Aniston Goes 'Topless' For SmartWater


Recently, Jennifer Aniston appeared in a new print campaign for SmartWater. In one ad, she lounges in white shorts in a chair, In another, she is seen getting out of a car in a black cocktail dress. Now, a third ad has been released and, much like every other celebrity who has something to pimp, Aniston appears nude. Of course, that would be quotation-mark nude as her hand covers her breast as she rests on one elbow and looks longingly into the camera.

We have to wonder. Is this just business as usual? Should we assume that at one point or another every celebrity is going to get "nude" and sell us something? Or is this an "I'm still hot!" cry from Aniston? Who knows what Aniston looks like when she rolls over in the morning but she sure still looks hot all dolled up in these ads. You decide.

by Steve Hall    Jun- 2-11    
Topic: Brands, Campaigns, Celebrity

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Nokia Decapitates Barbie to Sell Phone


Looks like Nokia is doing whatever it can to stay alive and the brand has enlisted Barbie to help. In a new ad, called Freedom, for the very girly Nokia N8 Pink phone, director Dave Wilson tells us he wanted to "celebrate the world of hot pink and the glamor that goes with it." You can check out both the making-of video and the actual ad below.

Of the music in the commercial, Wison said, "Being able to work with the Sugarbabes' Freedom as a soundtrack for the piece lent itself to the empowered personas that we'd created for the dolls." Good God what a load of ad blather! But, hey, the ad is kind of fun. Except for the fact Wilson gleefully twists Barbie's head all the way around as if she were Linda Blair in The Exorcist.

All to sell a phone. From a company that isn't doing so well financially and is rumored to be in talks with Microsoft over selling itself to the software giant. But hey, pink is the new success. Or success is the new pink. Or whatever...

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by Steve Hall    Jun- 2-11    
Topic: Brands, Commercials, Creative Commentary, Racy, Strange

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