Day Two of Internet Week Summarized


So what happened at Internet Week today. Well, let us tell you. The future of online video was discussed. Foursquare is the new Pulse of America. Amateurism in marketing isn't such a bad thing. Hipsters were punched. Realtime marketing is the new new thing.

And let's not forget the important stuff like Khloe and Kourtney Kardashian discussing fashion and tweeting. And how fun the parties were.

You can keep up to date on all Internet Week happenings over at Yahoo! Scene.

by Steve Hall    Jun- 7-11    
Topic: Industry Events

ING Direct's Fables Probably Won't Survive a Retelling


Beattie McGuinness Bungay's fables campaign for ING Direct UK are inviting at first glance, bearing a vague resemblance to The Wind in the Willows, but are most readily compared to Aesop's Fables -- except with "morals" only loosely tied to unmotivated plotlines.

The ads try compensating for this with an occasional stab at tongue-in-cheek humour, but that fails to compel. (Maybe it's the British/American divide?)

Otherwise, the work is beautiful -- typical Psyop. There's a lesson for you: without actual substance to the idea, even the best production firm can't save you.

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by Angela Natividad    Jun- 7-11    
Topic: Bad, Brands, Campaigns, Television

Philip Morris Doesn't Want Your Help Selling Ciggies


Last week students Jennine Punzone and Manasvi Abrol of Miami Ad School Brooklyn incurred the wrath (well ... not really) of no less than Philip Morris, having used a class assignment to propose an app called Bump a Smoke.

If you're a social smoker, or just somebody who comes up a stick short once or twice too often a week, the idea is brilliant. The hypothetical app lets you buy virtual smokes, which you can then exchange for real ones.

What irked Philip Morris was the unauthorised use of its Marlboro brand in the app mockup, and AgencySpy, which has covered the project in past, received the following letter from one Bill Phelps of Altria Client Services:

Kiran: The "Bump a Smoke" concept you posted this morning is in no way related to Philip Morris USA or the Marlboro brand. The company does not approve of this use of its trademark. Could you please update your post to clarify this or remove the image? Thanks.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Mobile/Wireless, Online

Will 30 Betty Whites in Kitsch Regalia Get You to Join AARP?


Here's the unholy union that you knew was coming. The AARP appeals to the self-deprecating golden-agers of 'morrow in a kitsch-ass ad called the "Get-Over-It-a-Thon," starring Betty White, Betty White and wicked senior poster girl Betty White!

The premise is simple: You're not too young to register for AARP, and it's only $16, so bite the bullet.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Campaigns, Celebrity, Online, Television

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Vintage Barbie 'Fronts, Gaga-Style, for Nokia N8


This isn't creepy at all. To plug its aggressively pink N8 smartphone, Nokia's produced "Freedom," a music video that Influencia describes as "a mix of Lady Gaga, Rihanna and The Exorcist." Its frontliner is none other than Mattel's Barbie, circa 1950s or around the time the pointy bra was born.

Barbie appears in all her plasticine antiquated glory, outfitted in a pink the same shade as the N8, sometimes with garishly coloured hair, other times with Sharpie tattoos, at least twice with Nokia signs covering her mammaries, and a few times -- disturbingly enough -- lounged on top of an N8 amid a circle of her own disembodied limbs.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Campaigns, Mobile/Wireless, Online, Strange

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