We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.
This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."
Here's an idea with interesting potential. For Diesel, European comms firm Fullsix had a baby burp of an epiphany:
Facebook's Like capability has become an online content standard. If Liking pages, content and brands online is so successful for spreading brand equity around, the Like ought to be replicated in the real world.
That's the dream, anyway. ONE.org has launched a free app that enables you to mobilise in an instant to fight disease and extreme poverty, wherever you are and whenever you feel like it.
The technology isn't anything you haven't seen before, but it demonstrates the power we hold in our hands and take for granted.
There were technical difficulties and exasperated swearing, but Ben Abramowitz's Internet Week talk The Future of Sports and Social Networks - Moving From a Social Relationship to an Active One still managed to take an interesting look at specialized social networks, why game mechanics aren't enough to build them and how geekery could very well become the norm.
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I know. You're thinking, "Why haven't all the perpetrators of this kicked-to-death gimmick been banned to an island yet...?" The easy answer is, brands still pay for them.
We give you Dodge's Rock N' Roll Marathon Flashmob. The brand was a title sponsor for the event this year.
Digital Archaeology, an exhibit that is being billed as the first ever archaeological dig of the Internet, made its U.S. debut at Internet Week New York this week. Made up of 28 forward-thinking websites and curated by Jim Boulton, Story Worldwide's Deputy Managing Director, the exhibit serves as a map of the web's progress. It's an interesting collection whose main purpose seems to be reminding us all that every technological endeavor serves as a stepping stone to an even greater one.
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