Nivea Fetes 100 Years of Skincare with Pure Reliability Message


Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.

Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Commercials, Television

Mother Hosts Mother of All Agency Parties


We've seen their work. We've written about them aplenty. But we've never been to their New York offices. That changed last night during Internet Week when Mother hosted a party during Internet Week and we, as in me and a Yahoo! Scene film crew, showed up to check it out.

The place, a very industrial-looking, wide open, four story building was packed. We were quickly awash amidst advertising types including Internet Week Chairman David-Michel Davies, Barbarian Group Co-Founder Benjamin Palmer (who promised he wasn't scoping out the competition's work) and many others.

The night began with tunes spun by DJ Electic Method while party goers flocked to a centrally-located bar on the first floor which was actually the reception area converted into a bar. We ran into former AgencySpy Editor Matt Van Hoven, former Barbarian Group PR Maven Eva McCloskey and too many others to count.

Read the rest and watch the video on Yahoo! Scene or below. It's hot. Very hot. Watch it.

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by Steve Hall    Jun-10-11    
Topic: Agencies, Industry Events

Do or Die Time For Big Ad Agencies Says Barbarian Group's Rick Webb


Here's a video of Barbarian Group Co-Founder Rick Webb, shot at Internet Week, telling ad agencies it's time for them to realize technology is an aspect pf marketing that can no longer be ignored. He acknowledges the day of agencies relying on outside tech providers to handle their tech needs (as opposed to doing it themselves) is over. He also notes the unbundling of agencies is very much the wrong thing to do in this tech-fueled era of hyper-integration.

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by Steve Hall    Jun-10-11    
Topic: Agencies, Industry Events, Trends and Culture

Soleil Moon Frye On What To Do With 1.5 Million Twitter Followers


Here's a video of Soleil Moon Frye at Digitas' The NewFront talking about being a mom, getting into social media, how it's changed her life and what in the world to do with all those Twitter followers.

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by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events, Social

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Story Telling the New Way to Market


At Digitas' The NewFront, Federated Media's John Battelle led a panel that addressed the importance of story telling, content that engages and strikes a cord and the importance of community.

GE's Beth Comstock discussed the brand's Ecomagination campaign which invited people into the brand and asked them to be creative with the brand.

Battelle highlighted the fact brands are not good at listening. They still think they can pull out the bullhorn and just tell consumers what to do.

Addressing the concern over brand's creating content and the potentially biased nature of that content, SAP's Susan Popper said brands simply need to disclose the origin of the content. Consumers will be able to discern for themselves how biased or non-biased the content is.

AMEX's Susan Sobbott said Publishing is difficult and expensive bit if you are not doing it as your primary source of revenue it can, in fact, be of benefit to a marketer.

Here's Battelle's on take on the panel...and his six hours sitting on the tarmac at JFK.

by Steve Hall    Jun-10-11    
Topic: Industry Events, Publishing, Social

'Unstaged' Delivers Ultimate Digital Concert Experience


Digitas' The NEWFRONT 2011, showcased 'Unstaged' where brand meets content on the digital frontier to bring in-concert and at-home viewing experiences to it's greatest heights yet. Proving that the music experience is alive and well; transforming to deliver music everywhere the fans are and in ways that they want to hear it.

"Unstaged", is a series featuring breakthrough artists playing at landmark venues across the country, while tapping influential filmmakers to direct the live-streams and infusing digital & social media to connect the online audience to the live shows in unexpected ways. The series kick-off featured the musical genius of John Legend & the Roots teamed with the always surprising Spike Lee.

Read the rest on Yahoo! Scene

by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events, Online, Publishing

Ashton Kutcher Urges Marketers to Disrupt


Billed as a funny man as he took the stage at Digitas' The NewFront, Ashton Kutcher tried to lower the bar by telling audience not to expect great jokes. Of course he proceeded to tell jokes and get laughs.

He then launched into a "digital rant" as his wife, Demi Moore - sitting with Soliel Moon Frye and The Conversation's Amanda de Cadenet - looked on. Kutcher, along with telling the audience how much he hates advertising, told the story of a man who invented the headlight as an example of creating a product that fulfilled a need. Of course he went in to "invent" many other things including the Indy 500. Point of the story is that if you identify a need, people just might show up. But you have to be disruptive to get people's attention.

Read the rest
on Yahoo! Scene.

by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events

T-Mobile Takes Angry Birds Offline, Expands Its Size By 1000


T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.

A few curious stragglers were drawn to a booth, where they found a smartphone with Angry Birds loaded. They'd casually draw the slingshot back (the birth of an addiction) -- and find to their surprise that the result was replicated in real life. It goes without saying that a crowd formed fast.

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by Angela Natividad    Jun-10-11    
Topic: Best, Brands, Campaigns, Events, Games, Guerilla, Mobile/Wireless

Because When Last Did an American Apparel Ad Make You Want Kids?


...yeah, we said "want kids," not "screw maniacally" (which can sometimes lead to weebs, but ones this awesome? Less likely.)

This Tony Kelly-directed piece of beauty is about two boys, their intimacy, their engagement and their differences. The story is loose at best but you're not watching it for that; you're watching because it's beautiful, and because it all slips by you to the tune of Debussy's Clair de Lune.

If it feels aimless and ephemeral, that's part of what makes it precious.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Good, Video

Marc Jacobs Makes Sailor Backpacks Now, and If You Get One, You Could Be Like This Guy.


Quirky yet delightful Spanish firm PeSeta has partnered with designer Marc Jacobs to produce the Marc Jacobs PeSeta Sailor Backpack, a harmonious marriage of sailor utility and sailor kitschy-chic.

And what better way to promote a line of sailor bags than with a sailor having an ass-shaking bag-inspired fetish fest all over a dock? At least that's what one of their ad people must have been thinking, and evidently the whole world unanimously agreed, because they gave us this magnificent piece of work.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Online, Video

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