Jojo Headlines 'Girls Who Rock' Concert

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Friday night at Gramercy Theater in New York, all-volunteer organization Girls Who Rock hosted a fund raising concert for She's the First, an organization which, among other things, aims to raise enough money to fund a year of education for 42 girls at Uganda's Arlington Academy of Hope.

Emceed by Touré, the host of the Fuse shows the Hiphop Shop and On the Record and longtime Rolling Stone contributing editor, the concert kicked off around 8:30PM Friday night. Featured artists included Nina Sky, Nikki Jean, Eddy, KimberlyNichole, DJ Kiss, special guest Data the Robot who, programmed by Heather Night, gave a comedic stand up routine, and headliner Jojo.

The last time we wrote about Jojo was in 2004 when, at 13, she debuted her single, Leave. We wrote Jojo, Joanna Levesque, would be the next big thing. Seems that's actually happened. Jojo was the youngest solo artist ever to have a number one single and the youngest ever to have been nominated for an MTV Music Awards Best New Artist.

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by Steve Hall    Jun-11-11    
Topic: Celebrity, Industry Events



Taco Bell Gets Irresponsible With Mr. Responsibility

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Urging those about to lose their freedom only to face a life of imprisonment doing...wait for it...a real job, Taco Bell is asking Millennial consumers to "Take advantage of Taco Bell's Spend Less Summer - while they still can."

A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.

In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.

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by Steve Hall    Jun-11-11    
Topic: Campaigns, Commercials



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