Adrants Goes to Cannes

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Once again, we'll be bringing you all the Cannes goodness you can stand. Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. For Cannes, we will cover all the news, gossip, announcements, parties, seminars and beach action. Additionally, the site will aggregate all the social content generated during the Cannes so readers can see real time social check-ins and status updates.

For Yahoo! Scene Cannes coverage, your scribes will be former Adrants Co-Editor and current AdVerve Co-Host Angela Natividad, the famed Ask Wappling, publisher of Adland and Steve Hall, publisher of Adrants.

We're calling it a trio of awesome. Check out all the coverage over at Yahoo! Scene or right here on Adrants. We'll be posting pointers to the best Yahoo! Scene Cannes coverage throughout the week.

by Steve Hall    Jun-18-11    
Topic: Industry Events



Direct, Promo & Activation Shortlists Announced

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Cannes 2011 has officially kicked off. The weather is a gorgeous, sunny, 78ish degrees, the Croisette is filled with sun bathers and the Palais is filled with attendees registering and checking out some of the early exhibits.

Near registration, Shots, of the legendary Shots parties at Cannes, was pimping subscriptions in exchange for their impossible-to-get tickets to the magazine's Thursday night party. We worked our charm to no avail lest we opted to part with about $1,500 for the subscription.

Now on to business. The shortlists for Direct as well as Promo & Activation have been released. You can check out the lists here. Next up, PR, Outdoor, Media, Radio and press will be announced Monday morning.

by Steve Hall    Jun-18-11    
Topic: Industry Events



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