Weiden + Kennedy Wins Film Grand Prix

Taking home the Film Grand Prix at this year's Cannes Lions Festival of Creativity is Wieden + Kennedy for Nike Write the Future. The work portrays the dramatic changes the world undergoes as a result of sporting wins and loses and parlays that into Nike place is helping athletes write their own future.

The three minute film directed by Hollywood director and producer Alejandro G. Iarritu (21 Grams, Babel), features Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva as well as cameos by tennis legend Roger Federer, basketball's Kobe Bryant and Homer Simpson. The work recently won a Black Cube in Advertising at the Art Director's Club 90th Annual Award Gala.

W+K also won a Gold Lion for Heineken Entrance and Chrysler Born of Fire (which we loved).

Droga5 won a Film Gold Lion for Puma After Hours Athlete. Deutsch won for Volkswagen Force, BBH won for Google Chrome Speed Tests, Johannes Leonardo won for Google Demo Slam: Chubby Bunny, Realtime Karaoke, Extra Spicy, 66 and Rushmore The full list of Film Lions winners is here.

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When Advertising to Monkeys, Sex May Sell, Too

The last session of the Cannes Lions this year was (maybe aptly) titled "Monkey See." Led by Elizabeth Kiehner and Nick Buttrick, it covered a project between Yale students and ad creatives to advertise to monkeys.

The goal is best encapsulated by Frans de Waal: "To endow animals with human emotions has long been a scientific taboo. But if we do not, we risk missing something fundamental, about both animals and us."

Science has found we're 95-98.5% identical to chimpanzees. And a place called the Comparative Cognition Laboratory has for the last six years been running something called the Monkey Marketplace, which has taught capuchin monkeys how to live with money and exchange it for things that they want every day.

Read the rest on Yahoo! Scene.