Greenpeace Guerrilla Campaign Attacks Volkswagen's Environmental Record

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This morning Greenpeace launched a guerrilla campaign attacking Volkswagen's environmental record. The campaign consisted of banners which were placed on London billboards paid for by other advertisers including Budweiser and Schweppes.

Of the campaign and the Force ad it imitates, Grenpeace's Emma Gibson said, "Volkswagen has spent millions on its new advert, using children and Star Wars iconography to persuade the public that it's a responsible company. It was a stunningly successful advert, so VW can hardly complain if we now turn its own tactics back on the company to shine a light on its poor environmental record."

The billboards feature an image of Darth Vader with the VW logo as the mouth. Copy reads, "Volkswagen. The Dark Side." Activists also dressed as Stormtroopers walked the streets in protest.

The campaign includes an online video which further pokes fun at the brand's Star Wars imagery and its alleged poor environmental performance.

by Steve Hall    Jun-28-11    
Topic: Cause, Guerilla, Outdoor



New Balls Please

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Hey, women's breasts are continuously used as the central object in breast-related cause group advertising including breast cancer awareness so why cant's the testicular cancer folks whip out their balls for their cause?

Well, they have. In tandem with the Wimbledon Championships, Rainey Kelly Campbell Roalfe/Y&R has created a tongue in cheek press ad for Cancer Research UK

Launching today, the ad takes a light hearted approach in spirit of the Brits favorite summertime event which aims to prevent men ever needing to ask for 'new balls please' by encouraging them to be aware of symptoms of testicular cancer.

by Steve Hall    Jun-28-11    
Topic: Cause



Event to Award Publishing Excellence

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Just back from Cannes. We'll be catching up on things this week and then publishing lightly next week during the July 4th week. But, in this business, life goes on and new conferences and awards show pop up all the time so it was without surprise we found this item in our inbox today. Not to mention the fact we know it was coming up as Adrants is a media sponsor and we'll be sitting on the judging panel as well.

On October 26, the World Media Awards and Event (yea, it's an ambitious title) will take place. It will celebrate the best in blogging and media creation as well as offer an opportunity to exchange publishing's best practices. Attendees will learn how to use the latest technologies and techniques to improve their publishing practices through a series of practical workshops hosted industry leading publishers.

by Steve Hall    Jun-28-11    
Topic: Industry Events



Peugeot Brings Out the Kid in All of Us

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Euro RSCG London is out with new work for Peugeot UK that highlights the brand's passion for road rally racing. The ad appeals to the inner kid in all of us by looking back to our childhoods when, in out own minds, our cars could do anything we wanted them to do.

A simple voiceover intones, Remember that feeling when your car could do anything. At Peugeot, we never lost it."

We like the connection to childhood the work makes. For some of us, there truly is a strong link between that way we felt about our toy cars and the way we feel about our real cars. This work captures that.

more »

by Steve Hall    Jun-28-11    
Topic: Commercials



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Fashion Brand Uses X-Rated Video to Hype Menswear Line

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Writing in Forbes, Susannah Breslin takes a look at a fashion brand which incorporated porn into its advertising. Mugler's Brothers of Arcadia line of clothing debuted with a graphic 14 page brochure and an x-rated video hosted on porn site XTube. The book was created by Mugler creative director Nicola Formichetti who is also Lady Gaga's fashion director. The film was created by Branislav Jankic

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by Steve Hall    Jun-28-11    
Topic: Brands, Racy, Video



Absolut Hangs With Cee Lo Green

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Absolut is out with new work. A two part online film takes a behind the scenes look at musician Cee Lo Green. The work does a nice job presenting Cee Lo without coming across as attempting to be overly hip or advercool. Part one is out now (below). Part two will be released Wednesday on the brand's Facebook page.

more »

by Steve Hall    Jun-28-11    
Topic: Brands, Celebrity, Video



Eye Tracking Confirms Ass Attracts Most Attention

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Well here's a no-brainer. Back from Cannes and digging through the Adrants inbox full of press releases announcing the latest campaigns, hires, fires, account wins and losses and general idiocy like why we simply must talk to a particular ad exec because, god dammit, he's got something to tell us we've never, ever heard before in the history of advertising...we find this little item from EyeTrackShop.

EyeTrackShop tells us they've developed the first eye tracking solution for webcams which will "revolutionize the way in which businesses can conduct market research by bringing convenient, cost-effective marketing data to the masses."

Which is really just fancy PR speak for saying, "Now we can confirm what everyone already knows: people stare at ass" The take away? Obvious. Every ad should have an ass in it. Got that? Good. Now you can go on with your Tuesday armed with this very important knowledge which will dramatically alter they way you approach all future ad concepts.

by Steve Hall    Jun-28-11    
Topic: Research









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