Children's Group Claims Justin Bieber Movie Ad Misleads

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An ad for Justin Bieber's upcoming Paramount film, Never Say Never, is misleading to kids according to the Children's Advertising Review Unit. In the ad, which shows a theater full of screaming fans, Bieber shows up and says, "This could happen in your theater. CARU claims kids could be misled into thinking Bieber might randomly show up in a hometown theater.

Paramount disagrees with CARU's assumptions but has, nonetheless, pulled the the ad stating it will not run again. Just another blemish on the use of fantasy in advertising.

by Steve Hall    Jun-30-11   Click to Comment   
Topic: Celebrity, Policy   

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