Crowdsourcing A Speedy and Cheap Path to Creativity

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Aside from the fact many sessions at Cannes are simply veiled commercials for the brands and agencies that host them or an excuse to have a celebrity on the panel, Mofilm's panel, Can Crowdsourcing Build Big Brands?, offered up a semi-amusing point from Jesse Eisenberg (Celebrity. Check) who likened ad agencies to Hollywood's large, disparate and convoluted studio system and independent film making to Mofilm (celebrity endorsement?)

Nothing like slamming the infrastructure that forms the lion's share of the Cannes Lions Festival. But, hey, Eisenberg is right. The Holy Trinity of Omnicon, Publicis and WPP are big, bloated and slow moving. Which is probably why all kinds of people are all over crowdsourcing, the topic Mofilm's panel today.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-22-11   Click to Comment   
Topic: Industry Events, Social   

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