Direct, Promo & Activation Shortlists Announced

Cannes 2011 has officially kicked off. The weather is a gorgeous, sunny, 78ish degrees, the Croisette is filled with sun bathers and the Palais is filled with attendees registering and checking out some of the early exhibits.

Near registration, Shots, of the legendary Shots parties at Cannes, was pimping subscriptions in exchange for their impossible-to-get tickets to the magazine's Thursday night party. We worked our charm to no avail lest we opted to part with about $1,500 for the subscription.

Now on to business. The shortlists for Direct as well as Promo & Activation have been released. You can check out the lists here. Next up, PR, Outdoor, Media, Radio and press will be announced Monday morning.