Does Sex Sell to Monkeys?

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It's an interesting question and one that's created much debate in the advertising industry; does the use of sexual imagery and sexual overtones really make advertising more effective? That very subject has been tackled by the Yale Department of Psychology and the findings of their study will be presented at a panel during Cannes Saturday, June 25.

To be clear, the study examined whether or not monkeys, not humans, respond to sexually-laced advertising but that isn't stopping Lawson Clark, aka @malecopywriter, from drawing his own conclusions during the panel. No doubt, it will be quite amusing

by Steve Hall    Jun-15-11   Click to Comment   
Topic: Industry Events   

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