Eye Tracking Confirms Ass Attracts Most Attention
Well here's a no-brainer. Back from Cannes and digging through the Adrants inbox full of press releases announcing the latest campaigns, hires, fires, account wins and losses and general idiocy like why we simply must talk to a particular ad exec because, god dammit, he's got something to tell us we've never, ever heard before in the history of advertising...we find this little item from EyeTrackShop.
EyeTrackShop tells us they've developed the first eye tracking solution for webcams which will "revolutionize the way in which businesses can conduct market research by bringing convenient, cost-effective marketing data to the masses."
Which is really just fancy PR speak for saying, "Now we can confirm what everyone already knows: people stare at ass" The take away? Obvious. Every ad should have an ass in it. Got that? Good. Now you can go on with your Tuesday armed with this very important knowledge which will dramatically alter they way you approach all future ad concepts.