Well here's a no-brainer. Back from Cannes and digging through the Adrants inbox full of press releases announcing the latest campaigns, hires, fires, account wins and losses and general idiocy like why we simply must talk to a particular ad exec because, god dammit, he's got something to tell us we've never, ever heard before in the history of advertising...we find this little item from EyeTrackShop.
EyeTrackShop tells us they've developed the first eye tracking solution for webcams which will "revolutionize the way in which businesses can conduct market research by bringing convenient, cost-effective marketing data to the masses."
Which is really just fancy PR speak for saying, "Now we can confirm what everyone already knows: people stare at ass" The take away? Obvious. Every ad should have an ass in it. Got that? Good. Now you can go on with your Tuesday armed with this very important knowledge which will dramatically alter they way you approach all future ad concepts.
On Saturday night in Cannes, the final Lions were handed out. You can read all about that here. It as a long ceremony. Longer than it should have been according to those with whom we spoke. There's the feeling Cannes Lions is doing a wee bit of gouging to up revenues by adding additional category after category. We'll let others debate that because this is a happy place and we like to talk about happy things.
Speaking of happy, the Lions Closing Gala was held Saturday night following the Awards ceremony. As with the Opening Gala, the event was help at Carlton Beach. It was the usual lavish affair with more food than anyone in attendance could possibly have eaten. And there was the wonderment of being together for the last time with close friends and those met just this week.
At the Gala, there were the annual fireworks which were spectacular enough to be categorized as Jul4th-quality by some. Fireworks then gave way to dancing and dancing gave way to, well, use your imagination.
The infamous Tractor party was held last night as well and by the looks of the door (yes, it was just about the only party all week we didn't get into) it was the sort of party where the personal bubble is immediately popped and one's personal space becomes everyone's space. In other words, a sweat fest.
Taking home the Film Grand Prix at this year's Cannes Lions Festival of Creativity is Wieden + Kennedy for Nike Write the Future. The work portrays the dramatic changes the world undergoes as a result of sporting wins and loses and parlays that into Nike place is helping athletes write their own future.
The three minute film directed by Hollywood director and producer Alejandro G. Iarritu (21 Grams, Babel), features Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva as well as cameos by tennis legend Roger Federer, basketball's Kobe Bryant and Homer Simpson. The work recently won a Black Cube in Advertising at the Art Director's Club 90th Annual Award Gala.
W+K also won a Gold Lion for Heineken Entrance and Chrysler Born of Fire (which we loved).
Droga5 won a Film Gold Lion for Puma After Hours Athlete. Deutsch won for Volkswagen Force, BBH won for Google Chrome Speed Tests, Johannes Leonardo won for Google Demo Slam: Chubby Bunny, Realtime Karaoke, Extra Spicy, 66 and Rushmore The full list of Film Lions winners is here.
The last session of the Cannes Lions this year was (maybe aptly) titled "Monkey See." Led by Elizabeth Kiehner and Nick Buttrick, it covered a project between Yale students and ad creatives to advertise to monkeys.
The goal is best encapsulated by Frans de Waal: "To endow animals with human emotions has long been a scientific taboo. But if we do not, we risk missing something fundamental, about both animals and us."
Science has found we're 95-98.5% identical to chimpanzees. And a place called the Comparative Cognition Laboratory has for the last six years been running something called the Monkey Marketplace, which has taught capuchin monkeys how to live with money and exchange it for things that they want every day.
Read the rest on Yahoo! Scene.
At Cannes International Festival of Creativity today, Publicis Chairman and CEO Maurice Levy sat down with Nestle CEO Paul Bulcke to discuss a number of topics. In terms of managing a large brand globally, Bulcke, not unlike the head of any other global company might say, said the brand's essence is developed globally and executed locally. And for a brand with 118 different flavors of Nescafe - each designed to appeal to differing taste senses around the globe - local execution becomes very important.
Read the rest on Yahoo! Scene.
The Thursday night party scene at Cannes Lions was, to say the least, an interesting dichotomy. On the one hand, you had the Ogilvy party held at the Grand Hotel. It was a chic affair complete with red carpet, velvet entryway, swanky cocktails, delectable delicacies including shrimp, sashimi and two guys doing acrobatics on 50 foot tall poles.
Oh yes, it was a fancy affair for Ogilvy employees from around the world who made their way to Cannes this year. Unlike many of the parties at Cannes, it felt a bit like a fancy office party. Now, that's not saying it was a bad party. After all, you could actually hear yourself talk and the food was a plus.
Read the rest on Yahoo! Scene.
George Parker will absolutely hate this but here's even more video coverage from Cannes. Check out Terry Gilliam at the Gutter bar. Y&R's David Sable talk about his first job in advertising. More Barbara Lippert. The brands people would have sex with. Deutsch crew telling the rest of us how to break into the business. See Lions winners comment on their wins.
When he picked up Martin Sorrell's iPad during the Cannes Debate session to comment on what a wonderful device it is for viewing porn, Dreamworks CEO and Co-Founder Jeffrey Katzenberg said, "I hope this isn't yours, Martin, because this is pretty sick!"
Katzenberg joined Sorrel and News Corporation Deputy Chief Operating Officer and Chairman and CEO James Murdoch for a discussion on a range of topics including advertising, movie making and the use of technology in the creative process.
Of Cannes tagline change to The International Festival of Creativity, Katzenberg noted it embraces the increase partnership between advertising and Hollywood and the realization that creativity can come from many place.
When Sorrell asked Katzenberg about the creative process, Katzenberg said it's always "a difficult balance between art and commerce." He noted the right balance can net spectacular rewards but a swing too far in either direction can result in in a poor outcome.
A new category this year for Cannes Lions is Creative Effectiveness. On the shortlist, among others, are BBH New York for Axe's Clean Your Balls, Weiden + Kennedy for Old Spice's The Man Your man Could Smell Like, BBDO New York for Snickers' You're Not You When You're Hungry and TBWA\Mdia Arts Lab for Apple's Mac vs. PC.
See the full list here.
The shortlist for Film Craft Lions has been released. Included on the list are:
- BBDO New York for AT&T's Bedtime Stories (Production Design)
- Deutsch LA for Volkswagen's Force (Direction)
- Mullen for JetBlue's Cab Jam, Glass Half Full and Local (Direction)
- AgencyTwoFifteen for Microsoft Xbox's Birth of a Spartan (Cinematography
- Wieden + Kennedy for Chrysler's Born of Fire (Editing)
- Goodby Silverstein & Partners for Logitech's Kevin Bacon Fan (Script)
- Saatchi & Saatchi LA for Toyota's Swagger Wagon (Best Use of Music)BBH New York for Google's chrome Speed Tests (Sound Design)
- Y&R New York for LG Electronics' Something's Lurking (Special Effects and Computer Graphics)
- David&Goliath for Kia's This or That (Animation)
You can view the full list here