Will 30 Betty Whites in Kitsch Regalia Get You to Join AARP?

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Here's the unholy union that you knew was coming. The AARP appeals to the self-deprecating golden-agers of 'morrow in a kitsch-ass ad called the "Get-Over-It-a-Thon," starring Betty White, Betty White and wicked senior poster girl Betty White!

The premise is simple: You're not too young to register for AARP, and it's only $16, so bite the bullet.

The message carries a little less snarkily than we'd like, but it's cool, White's star persona has already gleaned at least one groupie:

"Betty White is awesome as is, but thirty Betty Whites? I don't think the world can handle it. And´╗┐ yes, I counted the Betty Whites. It was worth it."

Here's hoping dude wasn't counting the Betties from behind the scenes at GSD&M. :P

by Angela Natividad    Jun- 7-11   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Online, Television   

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