Rihanna Ousts Megan Fox, App Gives Access to David Ogilvy

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- Shocker! Rihanna is set to replace Megan Fox as the face of Emporio Armani.

- Yikes! Something about a grown teenage boy still living in his mother's womb because she craves Skittles during pregnancy.

- OK gum is just never ever as unexpected as a gum brand would have us believe it to be.

- iPhone app lets you pitch ideas to David Ogilvy.

- Like big boobs in bikinis? Then you'll love the new cooking show Look Who's Cookin featuring Tehmeena Afzal.

by Steve Hall    Jul-14-11    
Topic: Brands, Celebrity, Strange



Girl Travels Across Internet in Search of Magnum Ice Cream

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So we've seen iterations of the site-to-site travel thing before but we really like the way Unilever went about this site jumper for Magnum ice cream. The purpose of the game is to catch as many pieces of Magnum ice cream as fast as you can as you traverse across a collection of websites. The site was promoted on MSN sites around the world.

The game highlights the brand's "for pleasure seekers" approach by sending the player across a multitude of pleasure-related websites. Though it takes a while to get to the end of the road, the trip is quite engaging and catching all the pieces of ice cream gets a bit harder as you move along.

by Steve Hall    Jul-14-11    
Topic: Online



Hotties Wrapped in Lettuce Serve Hot Dogs For PETA

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As they have in year's past, PETA, again, has dressed a few women in lettuce bikinis and sent them out to do the cause group's bidding. This time, the lettuce bikini-clad ladies handed out vegetarian hot dogs on Capitol Hill Wednesday to celebrate National Veggie Dog Day. Seriously? You have to be kidding. There's a day for hot dogs?

Of the campaign the the apparent hotness of the PETA lettuce ladies, PETA EVP Tracy Reiman said, "Our sexy vegetarians are living proof that kicking the meat habit is a great way to stay fit, trim, and energetic. And since a vegetarian diet also reduces your carbon footprint and saves animals' lives, it's a win-win situation for everyone."

by Steve Hall    Jul-14-11    
Topic: Cause, Racy



Newsflash! Scientists Say Milk Really Does Cure PMS!

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So that that new Goodby, Silverstein & Partners-created Got Milk campaign, Everything I Do is Wrong, that comes to the aid of men faced with stereotypical hormonal nightmare otherwise known as a woman with PMS and which has been labeled sexist? The campaign's claims might actually be true.

Mount Sinai School of Medicine Clinical Instructor of Obstetrics, Gynecology and Reproductive Science Dr. Laura Coria told the New York Daily News milk does, in fact, help mitigate the effects of PMS. Corio said, "It has been shown to help. Calcium, magnesium and vitamins like Omega 6 and Vitamin B are always good for PMS. It can definitely help."

more »

by Steve Hall    Jul-14-11    
Topic: Campaigns



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Big Breasts + Slow Motion Video = Yawn...Another Lingerie Ad

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Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."

Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.

So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.

more »

by Steve Hall    Jul-14-11    
Topic: Brands, Campaigns, Celebrity, Racy









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